Responsibilities

• Own the lifecycle strategy and performance for Apparel & Accessories, driving product discovery, cross-sell, repeat purchase, and incremental bookings.
• Own the Refer a Friend lifecycle strategy, identifying and testing opportunities to increase awareness, participation, and referral activity.
• Lead the lifecycle promotional calendar, defining how promotional moments come to life across owned channels while balancing growth goals with the member experience.
• Translate member behavior, performance data, and business insights into strategies, experiments, and growth opportunities.
• Own the test-and-learn cycle from hypothesis through measurement, interpreting experiment results and using learnings to determine what to scale, iterate, or stop.
• Develop coordinated experiences across email, SMS, in-app, and other owned channels throughout the member journey.
• Partner cross-functionally across the Growth, Marketing, Creative, Analytics, and Commercial teams to bring high-impact lifecycle initiatives to life.

Requirements

• 4+ years of experience in lifecycle, CRM, retention, or growth marketing, with a track record of driving measurable business impact.
• Experience developing multi-channel lifecycle strategies across email, SMS, and in-app.
• Strong analytical skills with the ability to turn data and member insights into clear strategies, experiments, and decisions.
• Experience with segmentation, personalization, experimentation, and CRM program development.
• A member-centric, growth-oriented mindset—curious, creative, entrepreneurial, and constantly looking for opportunities to improve performance.
• Technical fluency with CRM and marketing technology and lifecycle measurement. Experience with Iterable, Amplitude, or Hightouch is a plus.
• Strong cross-functional collaboration and project management skills, with the ability to independently own multiple programs from strategy through execution.
• Experience in a subscription, e-commerce, or consumer technology business is a plus.