Lifecycle Marketing Enablement Lead at U.S. Bank National Association | Sandy Springs, GA | $112K/yr – $131K/yr

U.S. Bank National Association

Lifecycle Marketing Enablement Lead

Sandy Springs, GA (On-site)

$112K/yr – $131K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel marketing strategy to grow customers, retention and engagement in a defined area.

Own and deliver area marketing programs across channels.
Must-have: Eight+ years of marketing strategy experience with proven results.
Standout: MBA or equivalent markers of high achievement are a plus.

Job Description

Responsibilities

Develops and leads the marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
Identifies and communicates key performance indicators to ensure marketing strategies are yielding positive return on investment as well as to modify and optimize strategies as necessary.
Manages professional employees and/or supervisors of complex support, production marketing team(s).
Uses segment specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales and technical teams.
Successfully negotiates contracts and activates vendor relationships for the benefit of the Company and our brand.
Adapts departmental plans and priorities to address agility, resource and operational challenges.
Provides marketing support for alternative marketing channels such as tradeshows, seminars, industry sponsorships, etc.
Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies.

Requirements

Bachelor's degree, or equivalent work experience
Eight or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Excellent verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

U.S. Bank National Association

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968

Minneapolis, Minnesota, USA

80K employees (1,757 in marketing)

www.usbank.com/index.html

59% recommend to a friend

65% CEO approval