Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
3 days ago
Lifecycle Marketing Contractor (Acquisition + Retention) - North America
Charleston, SC (Remote)
$60/hr – $75/hrIntern/New Grad3+ years expContract
Posted 2 months ago
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Job Summary
Own a measurable, end-to-end ecommerce growth engine focused on paid acquisition and lifecycle marketing, with a strong emphasis on quick wins and scalable systems.
- Paid Growth: Manage Meta and Google campaigns, catalog/DPA work, and conversion funnels tied to Shopify pages to improve CPA, CAC, and ROAS.
- Lifecycle Engine: Build Klaviyo flows anchored to Shopify events from welcome to winback to boost CLTV and repeat purchases.
- Optimization & Collaboration: Align landing and product pages, on-site messaging, and theme/editor tools to scale top performers.
Job Description
- Own and optimize paid acquisition strategy across key channels
- Manage and execute campaigns within:Meta Ads Manager (primary focus)
- Google Ads Manager (including Performance Max and Shopping campaigns)
- Build and test conversion-focused funnels tied to Shopify product and collection pages
- Coordinate with Shopify product feeds, dynamic product ads, and catalog setup
- Analyze campaign performance and optimize toward: CPA / CAC efficiency
- Conversion rate (PDP, cart, checkout)
- Customer quality (LTV, AOV, repeat rate)
- Partner with internal teams on landing pages, product pages, and offers — including Shopify theme edits, app-based landing builders (e.g., Shogun, Replo), and on-site messaging
- Identify opportunities to scale high-performing products, audiences, and channels
- Own lifecycle strategy across email and SMS channels for the Shopify store
- Build, manage, and optimize flows in: Klaviyo (required) — including deep integration with Shopify customer, order, and product events
- Develop and refine core e-commerce lifecycle flows, including:Welcome / browse-abandon onboarding
- Abandoned cart / abandoned checkout
- Post-purchase (thank-you, cross-sell, review request)
- Replenishment / subscription reorder reminders
- Winback / lapsed-customer re-engagement
- VIP / loyalty tier flows
- Build segmentation strategies using Shopify + Klaviyo data:Purchase behavior, RFM, product affinity
- Cohort and lifecycle stage Geographic, channel, and acquisition-source signals
- Continuously test messaging, creative, send time, and channel mix to improve retention, repeat purchase rate, and CLTV
Anatta - Shopify Platinum Partner
Anatta is the premier enterprise Shopify partner propelling industry leaders like Athletic Greens, True Botanicals, and Rothy's to greater heights. Our clients grow at 8x the industry average.With over a decade of Shopify expertise, we architect high-impact design, development, and consulting solutions that deliver measurable results. From complex system integrations to site experience optimization, we enable brands to outpace the competition and set new standards in digital commerce excellence.Build your ideal product team with dedicated UX, UI, and development resources—all supported by a data-first mindset and executive-level strategic partnership.Ready to join the 100+ leading DTC brands that trust Anatta? Connect with us directly on LinkedIn or visit anatta.io to start your transformation.
