Lifecycle Marketing Associate

Responsibilities

• Collaborate with cross-functional stakeholders and external partners to coordinate campaign requests and support execution across lifecycle marketing channels.
• Support execution of lifecycle marketing initiatives by learning Remitly’s core lifecycle programs and assisting with campaign delivery across email, push notifications, and in-app messaging.
• Prepare post-campaign analyses and retrospectives for A/B tests and lifecycle projects to share performance insights with the broader team.
• Support targeted lifecycle campaigns aimed at increasing customer engagement by applying an understanding of the customer journey.

Requirements

• Position requires a Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, and 2 years of experience with executing multi-channel lifecycle marketing campaigns across digital engagement channels utilizing omni-channel marketing tools.
• 1 year of experience driving customer retention through data-driven segmentation, behavioral triggers, A/B testing, and lifecycle automation;
• 1 year of experience applying personalization logic to support audience segmentation and targeted messaging;
• 1 year of experience building mobile-optimized marketing templates for lifecycle and engagement campaigns;
• 1 year of experience implementing personalization logic to deliver targeted messaging across lifecycle channels;
• 1 year of experience collaborating with cross-functional teams to identify, prioritize, and execute campaign optimization opportunities;
• 1 year of experience using omni-channel marketing platforms;
• 1 year of experience analyzing campaign performance using data analytics tools, including Google Analytics;
• 1 year of experience automating marketing workflows;
• 1 year of experience applying HTML to support email and digital campaign formatting and customization.

Benefits

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education and travel benefits