Responsibilities

• Own lifecycle strategy and execution across email, push, and in-app — from onboarding through reactivation
• Pioneer AI-native workflows and tooling to build marketing systems that are faster, smarter, and more personalized than what's possible with traditional approaches
• Operate independently, drive clarity where it doesn't exist, and shape a function from the ground up
• Own and evolve Kovo’s lifecycle marketing strategy across email, push notifications, and in-app messaging.
• Audit and optimize existing lifecycle programs, identifying opportunities to improve activation, engagement, retention, and long-term customer value.
• Design and scale event-driven lifecycle programs to support personalized, behavioral-triggered messaging.
• Build and maintain a modular email design system/library, leveraging AI tools (e.g., React Email, AI-assisted HTML generation) to increase speed and quality.
• Partner with Product and Data to ensure lifecycle messaging is tightly integrated with product events and user behavior.
• Own conversion rate optimization: define the experimentation framework, prioritize and sequence tests across lifecycle messaging and web conversion flows, and document learnings.
• Explore and implement AI-powered workflows and proactive messaging agents to improve personalization, cross-sell, and product discovery. We believe AI fundamentally changes what a small lifecycle team can do - you'll have the mandate and resources to prove that out.

Requirements

• 4+ years or equivalent depth of experience owning lifecycle or CRM marketing in a high-growth environment.
• Comfortable working with event-driven systems and product analytics tools (e.g., PostHog, Segment, Amplitude, Braze, Iterable, etc).
• Think in terms of behavioral triggers, segmentation, and measurable incremental impact - not just campaign sends.
• Highly autonomous and thrive with high ownership in a small, fast-moving remote team.
• Technically curious: comfortable with HTML-based email systems, component-driven frameworks, and willing to learn fast.
• Have a builder's mindset toward AI: you see it as a core capability, not a buzzword, and you're eager to push the boundaries of what lifecycle marketing can look like when AI is deeply embedded in the workflow.

Preferred

• Bonus: Managed or contributed to marketing automation migrations or major tooling evolutions.
• Bonus: Intermediate SQL proficiency.