Responsibilities

• Build and run lifecycle campaigns across the full user journey — onboarding, free user retention, monetization, reactivation. Think in journeys, not one-offs.
• Run lifecycle experiments with clear hypotheses and defined success metrics. Measure results, communicate learnings, and treat every send as a learning opportunity.
• Live in Braze day-to-day. Build, QA, and maintain campaigns and journeys with clean architecture and smart segmentation.
• Partner with PMM, Product, Brand, and Data on feature launches, GTMs, and tentpole Marketing moments. Execute lifecycle support that makes those moments land.
• Help build and follow the processes that let Lifecycle scale — how work comes in, gets prioritized, gets executed and QA'd.

Requirements

• Lifecycle Execution & Programs: Build and run lifecycle campaigns across the full user journey — onboarding, free user retention, monetization. Think in journeys, not one-offs.
• Experimentation & Learning: Run lifecycle experiments with clear hypotheses and defined success metrics. Measure results, communicate learnings, and treat every send as a learning opportunity.
• CRM Operations: Live in Braze day-to-day. Build, QA, and maintain campaigns and journeys with clean architecture and smart segmentation.
• XFN Support: Partner with PMM, Product, Brand, and Data on feature launches, GTMs, and tentpole Marketing moments. Execute lifecycle support that makes those moments land.
• Process & Intake: Help build and follow the processes that let Lifecycle scale — how work comes in, gets prioritized, gets executed and QA'd.

Preferred

• Execution is your craft: You care about the details — clean logic, airtight QA, campaigns that actually work the way you designed them.
• You know subscription and community-driven apps: Dating, social, freemium — you understand what moves people from free to paid and what keeps them there.
• You work with AI, not around it: Actively using it today and always looking for what's next.
• You want to build something from the start: Being on a team that's building a Lifecycle function from scratch is energizing, not intimidating. You're excited to be here early.
• You care about the community we serve: Grindr is built for the LGBTQ+ community, and that resonates with you — personally, professionally, or both.

Benefits

• Health, Dental & Vision Full premium coverage for you. Partial coverage for dependents.
• Family Formation Up to $300,000 in fertility and family-building support, covering IVF, surrogacy, egg freezing, and adoption.
• Retirement: 401(k) with 6% match and immediate vesting.
• Compensation: Industry-competitive compensation, company bonus, and equity for every employee.
• Gender-Affirming Care : Industry-leading gender-affirming offerings with up to 90% cost coverage, access to Included Health, monthly stipends for HRT, and more.
• Time Off & Rest Flexible vacation policy. Two company-wide rest weeks per year.
• Other Benefits: Monthly stipends for cell phone, internet, wellness, food, and commuting, breakfast/lunch