Lifecycle Manager - Health & Wellness at Hi-Altitude Brands | USA | $120K/yr – $140K/yr

Hi-Altitude Brands

Lifecycle Manager - Health & Wellness

USA (Remote)

$120K/yr – $140K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end lifecycle marketing for a health & wellness DTC brand with a strong emphasis on subscription growth and retention.

Own lifecycle strategy across email, SMS, loyalty, and post-purchase engagement.
Must-have: 3–5 years of hands-on lifecycle automation experience with Klaviyo, Shopify, and Recharge.
Standout: Subscription-first strategy leadership within health & wellness e-commerce.

Job Description

Responsibilities

Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, loyalty, subscriptions, and post-purchase engagement
Translate company-level revenue, acquisition, and retention goals into clear lifecycle OKRs and quarterly execution plans
Prioritize lifecycle initiatives based on opportunity sizing, incremental revenue potential, and customer impact
Act as the internal subject matter expert on subscription-first lifecycle strategy within a health & wellness DTC business
Develop sophisticated multi-channel automation workflows for onboarding, retention, product review acquisition, and re-engagement campaigns
Create personalized messaging sequences based on customer segments, behaviors, and lifecycle stages
A/B test subject lines, content, timing, pricing/discounts, and cadence to optimize open, unsubscribe, and click-through rates, product review acquisition, and overall conversion performance
Build and manage campaign flows for onboarding, replenishment, upsell, loyalty, win-back, product review acquisition, and re-engagement
Stay current on lifecycle marketing trends, privacy regulations, customer behavior insights, and platform updates
Ensure all campaigns comply with FTC regulations, TCPA, CAN-SPAM, and other relevant marketing laws

Requirements

Located in the Los Angeles area preferred
Bachelor's degree in Marketing, Communications, Business, or a related field
3-5 years of hands-on experience developing and managing email/SMS lifecycle automated campaigns, driving retention, subscriptions, and lifetime value rates. Experience with Klaviyo, Shopify and Recharge is a big plus.
3-5 years developing and managing loyalty and rewards programs for an e-commerce company, ideally in the health, wellness, beauty, or similar industry. Experience with Okendo, Yotpo, or similar is a big plus.
3-5 years managing a product review platform such as Okendo, Yotpo, or similar.
Strong analytical skills with experience using Google Analytics, Excel, and/or BI tools like Power BI
Excels at analyzing data into clear, actionable insights and plans that meet organizational goals and timelines
Deep understanding of customer segmentation, personalization, and behavioral targeting
Exceptional written and verbal communication skills, must be able to collaborate cross-functionally and gain buy-in through a data-centric approach.
Excellent organizational skills and ability to manage multiple projects and deliverables simultaneously in a fast-paced, dynamic environment
Must be comfortable building data-centric reports and presentations and presenting in a concise manner to both large and small groups regularly

Preferred

Experience with Okendo, Yotpo, or similar is a big plus.
1-2 years of experience managing people/team is a plus

Hi-Altitude Brands

Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California. We pride ourselves on being at the forefront of the health and wellness revolution. Our focus on quality, research, technology, and consumer satisfaction is prevalent in all we do.Our mission is to create a workplace that inspires creative and innovative ideas, where all can contribute and be heard. We want our team to be with us for the long run, so we focus on having a work-life balance. How awesome if you could have a job where you “want” to come in on a Monday!Our commitment is to offer our employees open communication, continuous constructive feedback, and essential opportunities to grow and advance within our company. We want each team member’s unique talents to be seen and to shine. Our core belief is that the entire Hi-Altitude Brands team wins when our employees thrive.We see our team as our family. From great health benefits to retirement plans, we want to support our employees’ professional and personal success and wellness.Our leadership team has an extensive background in marketing, direct response sales, and consumer services and has half a century of combined experience growing and nurturing brands and companies. At Hi-Altitude Brands, we pride ourselves on our creativity, research, and ability to use the latest in technology to bring our products to our loyal customers worldwide.Company Benefits: 💲Competitive Salaries 🏡Fully remote working position🌴Paid time off (PTO)🎆Paid annual company holidays🥳Your Birthday is a paid vacation day each year🩺100% Company paid Medical, Dental, and Vision Insurance (base plan)🩺100% Company paid Life Insurance and Short-Term Disability Coverage🍼Paternity leave💰Employer matching 401K participation, 3% Employer deferred contributions to 401k💵We match your charitable contributions up to $2,500/yr🖊️Work from home (WFH) stipend of $1,200/yr💊Free products samples🎉Fun company social gatherings

Founded in 2014

Los Angeles, California, USA

39 employees (14 in marketing)

hialtitudebrands.com