Lifecycle Manager: Audiences & Activation

Responsibilities

• Metro’s audience strategy and activation roadmap across products, member segments and lifecycle stages.
• Audience creation, segmentation, taxonomy, governance, suppression logic, documentation, QA and optimization within the CDP and related platforms.
• The marketing use of Metro’s CDP and broader audience activation ecosystem.
• Cross channel audience activation across CRM, email, SMS, push, online banking personalization, Meta, Google, programmatic, display, CTV and future channels.
• A structured experimentation and testing roadmap covering audience, trigger, channel, activation and incrementality testing.
• Identify high value opportunities within behavioral, transactional, product and relationship data.
• Translate complex data signals into clear audience strategies that support acquisition, onboarding, cross sell, retention, reactivation and relationship growth.
• Build scalable audiences with accurate eligibility rules, suppression logic, channel requirements and activation workflows.
• Partner with Strategic Intelligence, Product, Brand Marketing, Retail, Lending and Operations to connect business priorities with actionable audience opportunities.
• Work closely with the Lifecycle Marketing Manager: Email & CRM, who will develop the communications, workflows and member experiences associated with these audiences.

Requirements

• At least seven years of experience in lifecycle marketing, CRM, audience strategy, CDP management, marketing automation, data-driven marketing, or a related field.
• Hands-on experience with CDP, audience-building, CRM, data activation, or marketing automation platforms.
• Experience activating audiences across owned and paid digital channels.
• Strong analytical skills and the ability to translate complex data into practical marketing recommendations.
• Exceptional attention to audience eligibility, suppression rules, QA, documentation and channel readiness.
• Strong communication, project management, problem-solving, and stakeholder management skills.

Preferred

• Bachelor’s degree in marketing, business, analytics, data science, communications, or related field.
• Experience in financial services, banking, credit unions, fintech, another regulated industry, or a data-driven agency.
• Familiarity with GrowthLoop, Salesforce, Braze, HubSpot, Marketo, or similar platforms.
• Experience with GA4, Tableau, Power BI, Excel, SQL, Snowflake, online banking personalization or predictive modeling.
• Knowledge of data privacy, consent, opt-out management and financial services compliance considerations.

Benefits

• We believe great work starts with supporting our people. That's why we offer a competitive and well-rounded benefits package designed to support your health, financial well-being, career growth, and work-life balance. From medical, dental, and vision coverage to retirement savings, paid time off, learning opportunities, and employee wellness resources, we invest in helping our employees thrive both at work and beyond.