Lifecycle & Growth Marketing Manager

Greenwood Village, CO (On-site)

$90K/yr – $110K/yrMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end revenue lifecycle automation for a B2B SaaS product using HubSpot, AI-assisted workflows, and cross-functional RevOps collaboration.

  • Own multi-stage HubSpot workflows and signal-based marketing logic.
  • Must-have: 4+ years in B2B SaaS growth with HubSpot and AI workflows.
  • Standout: Direct ownership of asset creation and cross-team integration for data pipelines.

Job Description

Responsibilities

  • Revenue Engine Architecture: Own the end-to-end execution of the SightMap Subscription Lifecycle, converting high-level Miro maps into functional, multi-stage HubSpot workflows.
  • Asset & Logic Creation: Build out the "fuel" for campaigns, including signal-based email templates, CTA logic, and automated nurture paths.
  • AI-Accelerated Output: Use AI as a core teammate to draft, refine, and deploy messaging at a pace that traditional marketing cannot match.
  • Velocity & Iteration: Lead the Demand Generation Coordinator to maintain a "build-measure-learn" cadence, launching weekly experiments to optimize conversion.
  • Signal-Based Marketing: Implement logic that triggers specific campaign assets based on real-time user behavior and third-party intent data.
  • Strategic Collaboration & Integration: Partner with RevOps and a potential future Revenue Architect to ensure campaign logic aligns with our technical infrastructure.

Requirements

  • Experience: 4+ years experience in B2B SaaS Growth or Lifecycle Marketing with a heavy emphasis on HubSpot automation and AI-assisted workflows
  • HubSpot Power User: Deep marketing and technical proficiency in HubSpot; comfortable building complex logic, not just sending blast emails
  • The "Builder" DNA: Prefer being "in the tools" and building revenue-driving assets from scratch
  • AI Fluency: Specific stack of AI tools used to accelerate workflow and increase campaign volume
  • Systems Thinking: Ability to visualize triggers, delays, and branching logic in a CRM or marketing automation tool

Preferred

    Benefits

    • 100% coverage of employee’s health, dental and vision insurance with basic plan
    • Up to 12 weeks of paid parental leave
    • Up to 18 days annually of PTO & 10 holidays per year
    • Dog-friendly office
    • 401(k) match up to 4 percent
    • Annual stipend for personal growth through our Grow475 program
    • On-site amenities including a professional fitness center, flexible & modern workspace, coffee bar, happy hour taps & team member lounge
    Engrain logo

    Engrain

    2.6 Glassdoor

    Engrain is a recognized leader in next-generation interactive technology and data visualization software solutions for the multifamily, commercial, residential, storage, and retail real estate industries.

    Founded in 2010
    Englewood, Colorado, USA
    184 employees (35 in marketing)
    36% recommend to a friend
    45% CEO approval

    Traffic Signals

    Monthly Visitors
    8.5K
    Traffic Source Mix
    Search
    27.1%
    Direct
    56.9%
    Referral
    5.9%
    Social
    8.8%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~184

    Marketing Team

    Marketing Team Size
    10 (5% of company)
    Median Career Experience
    10.5 years
    Median Tenure
    3.4 years

    Funding

    Total Funding
    $16.7M
    Last Raise
    $12M
    Series A, 3 years ago

    Funding History

    • Mar 2023
      Series A • $12M
    • Oct 2020
      Seed • $3.7M
    • Jul 2019
      Seed • $1M

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