Responsibilities

• Lead lifecycle marketing strategy across multiple customer and audience segments for key enterprise accounts.
• Develop lifecycle frameworks covering onboarding, engagement, habit-building, retention, reactivation, and other key customer stages.
• Map end-to-end customer journeys, including triggers, messaging, sequencing, cadence, personalization, and channel strategy.
• Identify and prioritize new lifecycle campaigns and automation opportunities based on customer behavior and business objectives.
• Develop strategies across email, SMS, push notifications, in-app messaging, web layers, message centers, activity feeds, and other CRM channels.
• Conduct competitive CRM and lifecycle analysis and translate findings into actionable recommendations.
• Serve as a high-touch strategic partner, aligning campaign strategies with core business KPIs, retention goals, and audience engagement metrics.
• Own campaign strategy from initial concept through deployment within major CRM platforms.
• Partner with creative resources to develop high-performing email and lifecycle experiences.
• Translate Figma designs into scalable templates and campaigns.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
• Agency Experience: Digital marketing agency experience required.
• Experience: 6-8 years of hands-on experience designing, executing, building, and optimizing end-to-end lifecycle marketing programs (automation flows, advanced segmentation, dynamic personalization, customer journeys).
• Technical Expertise: Direct, hands-on experience working inside lifecycle platforms (building campaigns, automations, and customer journeys) as well as experience with other major ESPs/CDPs/CRMs (e.g., Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, ActiveCampaign).
• Ability to translate Figma designs into scalable templates and execution assets.
• Experience strategizing and executing across multi-channel CRM touchpoints: Email, SMS, Push notifications, In-App messaging, Web Layers, Message Centers, and Activity Feeds.
• Strong proficiency in Google Analytics (GA4) and lifecycle analytics/attribution.
• Client & Project Management: Exceptional presentation ability with deep experience leading strategy and communicating complex technical recommendations to enterprise client stakeholders.
• Project Tools: Experience using project management platforms (e.g., Monday.com, Asana, ClickUp).

Preferred

• Experience with HTML/CSS for email template editing, template customization, and troubleshooting.
• Demonstrated experience mentoring, coaching, or guiding junior lifecycle marketers or marketing specialists.
• Familiarity with deliverability monitoring tools (e.g., Everest, Validity, GlockApps).