Responsibilities

• Build, QA, and deploy email campaigns and automated journeys within Salesforce Marketing Cloud
• Manage campaign calendars and coordinate promotional communications.
• Monitor deliverability, performance, and campaign quality
• Own CRM marketing operations, including audience segmentation, customer journeys, and marketing automation
• Partner with development agency, eCommerce, IT, and Marketing to improve customer data and targeting
• Ensure data quality and operational excellence across B2C and B2B marketing initiatives
• Analyze campaign performance and recommend improvements based on customer behavior and business results
• Lead testing initiatives to improve engagement, conversion, and retention
• Collaborate with Digital Marketing, Merchandising, Brand, Customer Service, and IT to deliver integrated customer experiences
• Perform other duties as assigned

Requirements

• 5–8+ years of CRM, Lifecycle Marketing, or Email Marketing experience
• Experience developing customer journeys, segmentation strategies, and marketing automation
• Strong analytical and problem-solving skills
• Advanced Salesforce Marketing Cloud experience preferred (Journey Builder, Automation Studio, Email Studio)
• Authorized to work in the United States

Benefits

• Outstanding BlueCross BlueShield of Illinois medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance
• 401(k) plan
• Paid vacation, holidays, and personal time