{"ai_summary":"

Drive SMS marketing execution and content operations for lifecycle campaigns at Thorne, aligning SMS with on-site and blog content to boost conversions.

• Own day-to-day SMS campaign execution and testing
• Must-have: 3+ years in SMS or lifecycle marketing
• Standout: Direct campaign deployment in marketing platforms and on-site tools like Digioh

","markdown":null,"sections":{"responsibilities":{"responsibilities":["SMS Marketing (Primary Channel – Heavy Execution)","Generate ideas for SMS","Brief SMS projects to Creative Team","Maintain SMS campaign calendar, ensuring sends complement but aren’t duplicative of email","Build, QA, and deploy SMS campaigns and automated journeys directly in platform","Own day-to-day campaign execution, including segmentation and personalization","Implement A/B tests (copy, timing, audience) and monitor results","Monitor performance and make tactical adjustments to optimize CTR, CVR, revenue, and unsubscribe rates","Ensure compliance with SMS regulations and opt-in best practices","Blog Content Management (Production-Focused)"],"length":10},"requirements":{"requirements":["3+ years of hands-on experience in SMS, retention, or lifecycle marketing","Demonstrated experience building, QA’ing, and deploying campaigns directly within marketing platforms","Experience with Google Analytics","Strong communication skills with a performance-driven mindset","Detail-oriented with exceptional QA standards","Comfortable working independently and managing deadlines","Analytical and data-driven; able to quickly adjust based on performance"]},"nice_to_have":{"nice_to_have":["Experience with Wrike, Iterable, Builder.io, and Digioh preferred"]},"benefits":[],"compensation":[],"how_to_apply":[],"about_company":{"about_company":["Description\n\nAt Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.","Thorne is the leader in science-backed health and wellness solutions committed to helping individuals live healthier longer. As the top recommended clinical brand by healthcare practitioners, Thorne offers a comprehensive range of products including nutritional supplements and health tests designed to meet the unique needs of individuals at every stage of life. Founded in 1984, Thorne products are formulated with the highest-quality ingredients, supported by clinical research, and rigorously tested to ensure purity, potency, and efficacy. Thorne is trusted by 47,000+ health-care professionals, thousands of professional athletes, more than 100 professional sports teams, multiple U.S. National Teams, and more than five million consumers. For more information, visit Thorne.com.","We’re a team of dreamers, scientists, doctors, and health enthusiasts – all working toward the same goal – helping every individual discover and achieve their best possible health. We do it by creating innovative health solutions and by owning every process, from R&D to product delivery and customer service. We intend to defy expectations of good health through home testing technology, dietary and lifestyle education, and superior nutritional products. From its early beginnings, Thorne has grown from just being a practitioner-trusted brand to one of the fastest growing D-to-C health product providers in the industry – earning trusted partnerships with UFC, MLB, NBA, and NFL athletes, as well as multiple U.S. National Teams along the way."],"other":["THORNE IS AN EQUAL OPPORTUNITY EMPLOYER"]}}}