Responsibilities

• Map the end-to-end customer journeys to ensure seamless onboarding and consistent engagement across channels.
• Develop logic for tailored communications based on industry verticals, service types, and user personas.
• Design adoption and advocacy programs that drive product utilization and transform clients into brand advocates.
• Provide strategic briefs and logic requirements to the MarTech team for execution in SFMC or Hubspot.
• Monitor engagement signals and sentiment to identify at-risk accounts and deploy intervention strategies to stabilize.
• Align with the Growth Campaign teams to ensure nurture efforts support a seamless foundation for cross-sell and upsell initiatives.
• Track and report on lifecycle metrics, identifying gap-closing measures to meet retention targets.
• Translate complex campaign results into actionable business insights for leadership presentations.

Requirements

• Education: Bachelor’s degree in Business, Marketing, or a related field or equivalent years of experience.
• Experience: 5 or more years of experience in CRM, Lifecycle, or Retention Marketing is required.
• Technical Literacy: Strong understanding of Salesforce and Marketing Automation platforms (SFMC/Hubspot).
• Data Proficiency: Proven ability to evaluate consumer data to drive measurable business gains.
• Bonus Systems: Experience with Google Analytics, Workfront, and Microsoft Office preferred.
• No sponsorship or OPT available

Benefits

• Professional and Personal Growth
• - Multiple avenues to grow your career
• - Training and development programs available
• - Tuition Reimbursement benefits (for FT Colleagues)
• Health and Wellness
• - Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
• - Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
• Savings and Retirement
• - 401(k) retirement plan with company-matching contributions
• Work-Life Balance
• - Vacation days & sick days
• - Company-paid holidays & floating holidays
• - A company mindset that prioritizes health, safety, and flexibility