Responsibilities

• Own the day-to-day execution and performance of Sona's affiliate marketing program
• Identify and evaluate new affiliate partnership opportunities
• Work with the Chief Growth Officer to onboard and launch new affiliate partners
• Manage ongoing affiliate partner relationships and campaign execution
• Optimize affiliate placements throughout the Sona app and lifecycle email campaigns
• Own affiliate revenue reporting, conversion tracking, and performance optimization
• Recommend new monetization opportunities and initiatives to accelerate revenue growth
• Ensure partner exclusivity and contractual commitments are followed
• Own Sona's lifecycle email campaigns from onboarding through postpartum
• Build and optimize automated email journeys

Requirements

• Have 3–6 years of experience in affiliate marketing, lifecycle marketing, growth marketing, email marketing, or a related role
• Have experience owning measurable revenue, conversion, or growth goals
• Are an exceptional writer with strong attention to detail
• Enjoy using data to improve marketing performance
• Are comfortable balancing creativity with analytical thinking
• Can work within brand exclusivity agreements and partnership guidelines where attention to detail is critical
• Are highly organized and comfortable managing multiple priorities
• Enjoy building new programs in a fast-paced startup environment

Preferred

• Experience managing affiliate marketing programs
• Experience marketing a consumer mobile app or subscription product
• Experience marketing to expecting parents or families
• Experience with ActiveCampaign, Customer.io, Braze, HubSpot, Klaviyo, or similar lifecycle marketing platforms
• Familiarity with Mixpanel, Google Analytics, or similar analytics tools
• Comfortable using AI tools to accelerate writing, campaign creation, research, and analysis

Benefits

• Health Benefits
• Paid time off