Sona

Brand · Software Development

4.5

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Company overview

Sona is the next-generation workforce management solution for large frontline operators, where consumer grade design is matched by AI-driven decision making. Combining end-to-end WFM functionality - including Scheduling, Time & Attendance, HR and Payroll - with truly intelligent AI capabilities, Sona enables real-time actionable insights geared towards driving revenue and increasing employee satisfaction.

Founded in 2021

London, England, GBR

234 employees (8 in marketing)

www.sona.ai

1% recommend to a friend

1% positive business outlook

People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$115.5M

Last raise

$45M

Series B

Funding history

Apr 2026

Series B · $45M

May 2024

Series A · $27.5M

May 2024

Debt Financing · $34M

Mar 2022

Seed · $6.8M

Aug 2021

Pre Seed · $2.2M

Audience

Monthly website visitors

54.2K

Month over month+10.1%

Quarter over quarter+1840.5%

Top sourceSearch (73.7%)

Ad budget per month$0.0

Average search rank34.8

Traffic source mix

73.7%

Direct

17.9%

News

Three Reasons HDFC Securities Initiates Sona BLW With 'Add'; Sees EV Pivot Driving Upside

Aug 7, 2026 • NDTV Profit

ICAI CA Foundation Result 2026 Topper: AIR 7 Sona Jain credits smart revision, mock tests for success | Hindustan Times

Jul 9, 2026 • Hindustan Times

Sona and Yara brands unite to deliver advanced crop nutrition solutions

Jul 7, 2026 • Daily Times

Links

www.sona.ai

X (Twitter)

Glassdoor

Sona insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2021

Headquarters

London, England

Employees

51-200

43.6% growth last 12mo

Marketing team

3% of company

22 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 43.6%

LinkedIn headcount is up 43.6% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series C–like · Growing 43.6% last 12 months · Mid-stage

Trend

2022-02-28 -> 2026-08-31

Headcount (12 months)

+43.6%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

54.2K

Month over month+10.1%

Quarter over quarter+1840.5%

Top sourceSearch (73.7%)

Traffic source mix

73.7%

Direct

17.9%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

71 competitor sites

Search traffic: 11.5K organic clicks / 0 paid clicks

Organic competitors

Paid competitors

Keyword change

+51

Ad budget per month

$0.0

Average search rank

34.8

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

2 open jobs

Open jobs trend: 0%

Trend

2023-07-01 -> 2026-07-01

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing team size

Shows saved marketing team size.

3% of the company • 22 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 8.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.5 / 5

Work-life balance

3.6 / 5

Culture

4.5 / 5

Diversity & inclusion

4.1 / 5

Recommend to a friend

Positive business outlook

Funding

Shows saved funding data.

Total funding

$115.5M

Last raise

Series B

—

Funding details

Amount raised

$115.5M

Last round

Series B

Last fundraise

—

News

Shows saved company news.

Three Reasons HDFC Securities Initiates Sona BLW With 'Add'; Sees EV Pivot Driving Upside

Aug 7, 2026 • NDTV Profit

ICAI CA Foundation Result 2026 Topper: AIR 7 Sona Jain credits smart revision, mock tests for success | Hindustan Times

Jul 9, 2026 • Hindustan Times

Sona and Yara brands unite to deliver advanced crop nutrition solutions

Jul 7, 2026 • Daily Times

Loading insights...

Sona insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded

2021

Headquarters

London, England

Employees

51-200

43.6% growth last 12mo

Marketing team

3% of company

22 saved employee profiles are linked to this company.

Overall company growth

Shows if the company is growing, flat, or shrinking.

Growing 43.6%

LinkedIn headcount is up 43.6% over the last 12 months.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result

Low risk

Series C–like · Growing 43.6% last 12 months · Mid-stage

Trend

2022-02-28 -> 2026-08-31

Headcount (12 months)

+43.6%

Last funding round

—

Negative news (120 days)

Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors

54.2K

Month over month+10.1%

Quarter over quarter+1840.5%

Top sourceSearch (73.7%)

Traffic source mix

73.7%

Direct

17.9%

Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result

71 competitor sites

Search traffic: 11.5K organic clicks / 0 paid clicks

Organic competitors

Paid competitors

Keyword change

+51

Ad budget per month

$0.0

Average search rank

34.8

Organic competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Job openings

Shows open jobs, growth, and role changes.

Main result

2 open jobs

Open jobs trend: 0%

Trend

2023-07-01 -> 2026-07-01

Marketing team growth

Shows if the marketing team is growing, flat, or shrinking.

Unknown

We need LinkedIn role growth data for marketing-related functions.

Marketing team size

Shows saved marketing team size.

3% of the company • 22 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team

Based on saved marketing team size: 8.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings

Overall rating

4.5 / 5

Work-life balance

3.6 / 5

Culture

4.5 / 5

Diversity & inclusion

4.1 / 5

Recommend to a friend

Positive business outlook

Funding

Shows saved funding data.

Total funding

$115.5M

Last raise

Series B

—

Funding details

Amount raised

$115.5M

Last round

Series B

Last fundraise

—

News

Shows saved company news.

Three Reasons HDFC Securities Initiates Sona BLW With 'Add'; Sees EV Pivot Driving Upside

Aug 7, 2026 • NDTV Profit

ICAI CA Foundation Result 2026 Topper: AIR 7 Sona Jain credits smart revision, mock tests for success | Hindustan Times

Jul 9, 2026 • Hindustan Times

Sona and Yara brands unite to deliver advanced crop nutrition solutions

Jul 7, 2026 • Daily Times

Sona

Lifecycle & Affiliate Marketing Manager

Senior Talent Partner (GTM)

Founding Talent Partner (GTM)

Founding Talent Partner (GTM), US

Open positions4 open marketing positions

Lifecycle & Affiliate Marketing Manager

Senior Talent Partner (GTM)

Founding Talent Partner (GTM)

Founding Talent Partner (GTM), US

Company overview

People

Hiring activity

Headcount trend

Funding

Audience

News

Links

Overall company growth

Company stability and risk

Website traffic

Competitors and search

LinkedIn followers

Job openings

Marketing team growth

Marketing team size

First hire or larger team

Glassdoor ratings

Funding

News

Salaries

Overall company growth

Company stability and risk

Website traffic

Competitors and search

LinkedIn followers

Job openings

Marketing team growth

Marketing team size

First hire or larger team

Glassdoor ratings

Funding

News