Job Description: Leasing and Marketing Specialist

Position Title: Leasing and Marketing Specialist
Employment Type: Full-Time

Company Overview:
 PCP is a multifamily development company focused on land acquisition, development, and long-term holdings in high-growth lifestyle markets. 

Job Overview:

Under the direction of the Property Manager, the Leasing Specialist is responsible for maximizing occupancy by generating qualified traffic, networking within the local community, scheduling appointments, securing rentals, promoting resident retention, marketing efforts and providing or coordinating exceptional customer service. The ideal candidate will be responsible for managing all aspects of leasing the apartment units.

Key Responsibilities

• Manage all aspects of the leasing process, including leasing apartments, preparing lease paperwork and assisting to ensure a smooth move-in
• Greet clients, assess needs, answer questions and provide tours of the apartments and community.
• Process applications and prepare and review lease agreements and renewals.
• Respond to in-person, phone and email inquiries, which includes providing leasing information, making appointments, creating, and following up with maintenance requests.
• Assist with completing weekly, monthly and special reports as assigned by the Leasing Manager or Business Manager.
• Receive deposits and rent money, and record appropriately.
• Provide excellent customer service and assist all clients with a positive and friendly tone. 
• Conduct all leasing activities at the property, responding to telephone inquiries, providing tours of apartments and amenities, following up with prospects, and coordinating all move-ins 
• Perform telephone market surveys and physical shops of competitors 
• Weekly, monthly and quarterly marketing assessments and recommendations for marketing strategies
• Recommend strategies and programs for on-site marketing activity 
• Plan, create, and maintain social media content that reflects the property's brand identity and standards
• Develop and monitor merchant/neighborhood referral programs for move-in packets, newsletters, and resident retention 
• Initiate sales outreach plans including but not limited to new development, community management, internal and external communication, and support 
• Recommend programs and strategies to increase qualified traffic and closing ratios 
• Maintain passing e-shop, phone shop, and physical shop scores 
• Maintain closing ratios in line with industry standard 
• Adhere to all prospect and resident follow up procedures including, but not limited to, sales, service, request and random follow up 
• Inspect apartments with the new residents at move in and complete all the necessary paperwork 
• Support Community Assistant with tracking renewals, lease expirations, and notices to vacate 
• Collect and accurately process and report receipt of application fees, security deposits, rents and other fees and all move in file documentation including renters insurance
• Accurately process and report receipt of application fees, security deposits, rents and other fees 
• Keep files, desk, and leasing area organized 
• Comply with all Fair Housing regulations and other laws as they relate to property specific guidelines and occupancy standards 
• Inspect market ready units and models each morning, ensure models/mini-models are stacked with refreshments, lights on and show ready 
• Assist with the monitoring and directing of service operations to ensure service requests are completed within 24 hours and curb appeal standard are met 
• Provide excellent customer service and display courteous and professional attitude toward all customers 
• Maintain availability for resident functions, community affiliated events and weekends
• Perform other duties as required