Responsibilities

• Develop and implement comprehensive local store marketing programs aimed at increasing brand awareness, driving trial, and supporting sustained guest engagement.
• Design, refine, and customize marketing materials to support local initiatives and ensure alignment with brand standards.
• Build and deliver structured training programs to equip operators and their management teams with the tools and knowledge necessary to execute local marketing strategies effectively. Partner closely with Franchise Business Consultants and Marketing Representatives to support execution across markets.
• Provide strategic guidance to individual restaurants and restaurant groups, contributing to the development and refinement of regional and local marketing plans.
• Conduct measurement, analysis, and reporting on both pilot programs and system-wide initiatives, presenting findings and recommendations to leadership and broader system stakeholders.
• Oversee the development and maintenance of an ad builder and local market asset library, ensuring materials are accessible and customizable for operators.
• Manage budgets responsibly, ensuring accuracy, stewardship, and alignment with broader organizational goals.
• Collect, organize, and analyze local market spend data from operator ownership groups to support planning and accountability.
• Lead social media strategy and execution, including content development, scheduling, campaign management, and overall brand presence in partnership with marketing.
• Maintain consistent and effective communication with leadership, including weekly check-ins, status updates, and reporting.