Responsibilities

• Design and implement scalable production workflows, templates, standards, and 'kit' components (MOGRTs, Figma components for video) to support high-volume content creation and ensure brand alignment with minimal oversight for always-on social and YouTube content.
• Build repeatable systems that balance quality, speed, and efficiency.
• Identify and implement workflow optimizations, including responsible use of AI-enabled tools, to improve production speed and scalability.
• Define the video roadmap for SEO and Answer Engine Optimization (AEO), ensuring Klaviyo is the definitive voice for B2C growth.
• Work across the organization, partnering with Marketing and Customer Education teams to align video series with business objectives and product mastery.
• Lead and direct external agency partners and internal resources to scale production without compromising our "pixel-perfect" brand standards.
• Build and own the systems required to produce video series at scale, sharing best practices that empower thousands of brands.
• Partner with teams to identify high-impact video opportunities.
• Translate business objectives into structured video initiatives.
• Coordinate with external partners and freelancers as needed to scale output.

Requirements

• Proven Expertise: 8+ years of experience in video production, content strategy, and creative direction, with a track record of building successful video initiatives or series.
• Cross-Organizational Fluency: Demonstrated ability to lead complex projects across multiple departments, including Marketing, Product, and Education.
• Strategic & Technical Dual-Skillset: Expertise in high-quality motion graphics and rhythmic, engaging video editing, balanced with the ability to lead high-level strategy.
• Toolbox Mastery: Deep proficiency in Premiere Pro, After Effects, and Figma, with a mastery of AI-driven production and personalization tools to scale video creation, enabling the production of dozens of tailored versions from a single asset for B2C segments.
• Scale Specialist: You have a proven ability to simplify complex concepts into engaging visuals and repeatable content formats for a global (multi-language) B2C audience.

Preferred

• Extensive experience in a fast-paced SaaS environment, spanning both B2B and B2C relationship building.
• Deep background in storytelling-driven content that blends aesthetics with functional educational value.
• Strong, proven understanding of YouTube, SEO/AEO, and social video content strategy
• Exposure to 3D design (C4D, Blender) or immersive web technologies to elevate video series production.
• Proven experience directing and managing large-scale video production budgets and overseeing external production agencies to deliver world-class creative work, comfortable flexing between hands-on execution and high-level strategic oversight.

Benefits

• benefits: based on eligibility health, welfare, and wellbeing benefits
• We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before.
• AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.