Lead Strategist - Digital Growth

Responsibilities

• Define how State Farm uses customer and prospect intelligence to deliver more relevant, coordinated, and measurable engagement across channels. This role is part of the Digital Growth Engine, a multidisciplinary organization focused on building a stronger learning advantage through trusted data, disciplined experimentation, intelligent decisioning, and scalable technology.
• - Identify and prioritize precision engagement opportunities across acquisition, conversion, service, cross-sell, and retention journeys.
• - Define audience, decision, treatment, channel, timing, and measurement strategies for next-best-action and personalized engagement use cases.
• - Partner with data science and analytics teams to translate business needs into model requirements and actionable decision strategies.
• - Coordinate with digital, marketing, agent, product, MarTech, privacy, and technology partners to design omnichannel operating approaches.
• - Develop business cases and roadmaps that connect engagement capabilities to customer value, growth outcomes, and economic discipline.
• - Use experimentation and incremental measurement to refine decision policies rather than relying only on model scores or correlation.
• - Document decision logic, operating assumptions, governance needs, and scale requirements for priority use cases.

Requirements

• 8 plus year experience in strategy, digital product, analytics, growth, innovation, consulting, or a related discipline.
• Demonstrated ability to structure ambiguous problems, synthesize quantitative and qualitative evidence, and develop clear recommendations.
• Strong business acumen and ability to connect customer needs, operational realities, technology capabilities, and enterprise priorities.
• Excellent written and verbal communication skills, including executive-ready storytelling and decision support.
• Ability to lead through influence and coordinate work across multidisciplinary teams in a complex enterprise environment.