Lead Product Marketing Manager - Verticals

Responsibilities

• Set the vertical portfolio strategy. Build the business cases, opportunity sizing, segmentation, and priority order that determine where Ramp invests and where it does not.
• Own the vertical business number. Define the scorecard for each priority vertical: pipeline, win rate, attach, workflow adoption, product activation, channel performance, and customer proof.
• Become the market expert. Understand the financial workflows, buying dynamics, regulatory requirements, technology ecosystems, and competitive landscape of each priority industry.
• Influence the product roadmap. Translate market evidence into clear product requirements and help Product distinguish table stakes from differentiators.
• Build industry-specific, cross-product narratives. Package Ramp's cards, expenses, accounts payable, procurement, banking, treasury, travel, and accounting automation around the jobs each vertical needs to get done.
• Own GTM strategy end to end. Define the ICP, audience, positioning, claims, proof, channel strategy, launch plan, sales motion, and adoption plan for each priority vertical.
• Lead market-facing programs. Represent Ramp in the industry through webinars, customer sessions, partner moments, field events, advisory groups, and executive conversations where domain credibility matters.
• Make Sales better at winning. Build workflow-based pitch narratives, sales plays, proof, competitive guidance, and demos that help sellers lead with the customer's industry problem instead of a list of Ramp products.
• Run the operating cadence. Bring Product, Growth, Sales, Marketing, Partnerships, and Finance into one readout: what is moving, what is stuck, what we learned, and what changes next.
• Build the customer and partner feedback loop. Develop trusted relationships with finance leaders, operators, ERP and implementation partners, associations, and sellers closest to the market.

Requirements

• 7+ years of experience in B2B software marketing, product marketing, industry marketing, growth, sales strategy, or another strategic GTM function, including significant ownership of product or industry outcomes.
• Demonstrated experience building GTM strategy for a specific industry or workflow-heavy market. You should arrive with a strong point of view on verticalization.
• Deep familiarity with at least one of the following: Construction or A&E software, accounting and ERP workflows, nonprofits, public sector, procurement, accounts payable, or financial operations.
• A record of influencing product strategy using customer, competitive, market, and funnel evidence.
• Experience owning integrated B2B campaigns from audience definition and brief through execution, measurement, and iteration.
• Strong data literacy. You can interpret pipeline, conversion, win rate, attach, adoption, and channel performance and turn the findings into a decision.
• Exceptional written and verbal communication. You can produce a business case for executives, a product narrative for the market, and a sales play that works in a customer meeting.
• Proven ability to lead senior partners across Product, Growth, Sales, Partnerships, Communications, and Marketing without relying on formal authority.
• High agency and comfort with ambiguity. You build the first version, test it with customers, and improve it quickly.
• Fluency with AI tools as part of your everyday research, analysis, writing, and operating workflows.

Preferred

• Experience at a vertical SaaS company serving construction, accounting, nonprofits, government, or another operationally complex industry.
• Direct experience with construction ERPs or accounting platforms such as Sage, Trimble, Acumatica, Deltek, NetSuite, QuickBooks, or Intacct.
• Experience marketing a multi-product platform rather than a single point solution.
• Existing relationships with finance leaders, industry operators, implementation partners, associations, or technology partners in a priority vertical.
• Experience building a new PMM or industry-marketing function from the ground up.

Benefits

• Benefits available to all full-time Ramp employees (Global)
• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• United States
• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
• One Medical annual membership
• 401(k), including employer match on contributions made while employed by Ramp