Lead Product Marketing Manager

Responsibilities

• Narrative and positioning: Own messaging frameworks, positioning, and category narratives across primary product initiatives. Write clear positioning documentation and talk tracks that keep product, sales, marketing, and leadership aligned as the market evolves.
• End-to-end GTM ownership: Build and run the full go-to-market plan across audience targeting, channel strategy, campaign strategy, sales readiness, launch moments, product adoption, and success metrics. Own GTM outcomes and business impact directly rather than handing strategy off to parallel teams.
• Top-of-funnel and conversion: Partner with revenue marketing to define the acquisition channel mix, run campaigns, and drive early-access signups. Connect demand activity to free-to-paid conversion and early commercial signals.
• Community building: Establish a credible, authentic presence where technical users spend time. Earn trust with builder audiences who are naturally skeptical of traditional, pitch-heavy marketing.
• PLG motion: Partner with product and growth teams to design self-serve onboarding and activation flows. Use data and feedback to improve how users discover, try, activate, and expand with Pendo.
• Portfolio and platform alignment: Define how new products and capabilities fit within the broader platform narrative. Shape clear expansion and upgrade paths for customers as their organizational scale and technical complexity grow.
• Sales and partner enablement: Translate complex technical capabilities into clear, value-oriented messaging, pitch decks, demo narratives, and battlecards. Build the proof points reps need to have credible, winning conversations with non-traditional buyers.
• Metrics and commercial impact: Work with revenue marketing to define and track the metrics that connect PMM initiatives to pipeline and early revenue outcomes. Focus on activation, conversion, marketing-sourced ARR, and other signals that show whether the motion is working.

Requirements

• 7+ years of marketing experience with real ownership of positioning and narrative for a product or category at the individual contributor level.
• Proven ability to drive a launch, repositioning, or category story end to end, including the writing and strategic thinking behind the work.
• Strong content instincts, with the ability to create crisp narratives, sharp positioning documents, and launch materials that audiences actually engage with.
• Active, practical fluency with AI tools such as Claude, ChatGPT, or similar, with evidence that AI has meaningfully changed how you work and what you ship.
• High bias to action, with a track record of shipping, gathering feedback, iterating, and filling gaps without waiting for perfect information.
• Ability to translate technical depth into clear, compelling messaging without oversimplifying a novel product.
• Strong cross-functional influence with product, sales, marketing, and leadership stakeholders, especially in environments where you need to drive alignment without direct authority.
• Credibility with developer or builder audiences, including an understanding of how technical users discover, evaluate, and build trust in new tools.

Preferred

• Hands-on experience building community among developers or other technical builder audiences.
• Experience with both PLG and enterprise motions, including self-serve acquisition, freemium conversion, activation, or community-led distribution.
• Technical fluency from building software or working closely enough with product managers and engineering teams to understand codebases, pull requests, and deploy cycles.
• Experience in product analytics, instrumentation, observability, developer tools, open source, or AI coding tools.

Benefits

• Benefits: Pendo offers highly competitive, employer-heavy coverage in the United States, including $0 premium options, strong 401(k) match, equity, and flexible time off.