Lead Product Marketing, Decisioning Services

Responsibilities

• Decisioning Studio product marketing including positioning, messaging architecture, launch strategy and execution, competitive strategy, pricing and packaging input, and the field narrative. Every decision about how this product reaches the market runs through you.
• Technical audience credibility. Own how Braze explains decisioning to data engineers, architects, platform owners, and technical evaluators. These are audiences that will not tolerate marketing that skates over how something actually works.
• Competitive strategy for decisioning and AI-driven personalization. Know this competitive set cold, and turn that knowledge into positioning that wins deals rather than positioning that describes the market.
• Your contribution to the Data & AI portfolio narrative. Decisioning Studio doesn't stand alone. You'll partner with the PMMs who own the Braze Data Platform, observability, Account Objects, Operator, and Agent Console to build the overarching story that explains why these products belong together.
• Roadmap influence. Partner with Product Management and Engineering as a genuine strategic peer, bringing market and customer insight that shapes what gets built, not just how it gets announced.

Requirements

• 8+ years of Product Marketing experience, with an exceptionally strong background in technical and AI products.
• Fluency in the enterprise AI landscape: large language models, agentic AI, AI infrastructure, and the evolving ecosystem of AI tools and platforms.
• A proven track record of developing product positioning and messaging that resonates with technical audiences and accelerates revenue in competitive markets.
• Experience partnering closely with Product Management and Engineering to understand and shape roadmap strategy through market and customer insight.
• Strong written and verbal communication skills that enable you to explain complex AI concepts clearly to both technical and business audiences.
• A data-driven mindset with demonstrated ability to measure the impact of PMM programs on pipeline and win rates.
• Demonstrated ability to operate across functions and execute without direct authority in a fast-moving, matrixed organization.
• A degree in mathematics, computer science, statistics, data science, engineering, physics, or a related quantitative or technical field — or equivalent demonstrated technical depth built through your career.

Preferred

• Experience in AI products, cloud data platforms, business intelligence, or analytics software.
• Experience in the martech or customer engagement space, with real command of the competitive landscape and how AI is changing the practice of marketing.
• Experience with pricing and packaging, particularly for AI or consumption-based products.
• Experience building field enablement that gets adopted and used.
• Experience working with industry analysts on technical product categories.
• Experience with decisioning, recommendation systems, personalization engines, or experimentation platforms.

Benefits

• Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of employment.
• From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as: - Competitive compensation that may include equity - Retirement and Employee Stock Purchase Plans - Flexible paid time off - Comprehensive benefit plans covering medical, dental, vision, life, and disability - Family services that include fertility benefits and equal paid parental leave - Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend - A curated in-office employee experience, designed to foster community, team connections, and innovation - Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching - Employee Resource Groups that provide supportive communities within Braze - Collaborative, transparent, and fun culture recognized as a Great Place to Work®