Lead, Patient Services Marketing, Global Rare Diseases at Chiesi USA, Inc. | Boston, MA | $170K/yr – $205K/yr

Chiesi USA, Inc.

Lead, Patient Services Marketing, Global Rare Diseases

Boston, MA (Hybrid)

$170K/yr – $205K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive omnichannel patient-engagement marketing programs to boost service utilization across therapeutic portfolios.

Own planning and execution of campaigns across email, digital, social, SEM/SEO, and CRM to engage patients.
Must-have: 5–8+ years in pharma/biotech marketing with patient engagement or rare-disease experience.
Standout: Hands-on experience with CRM/marketing platforms such as Salesforce Marketing Cloud or Veeva.

Job Description

Drive omnichannel patient-engagement marketing programs to boost service utilization across therapeutic portfolios.

Lead strategic planning and execution of omnichannel marketing campaigns (email, direct mail, websites, mobile apps, social media, SMS/MMS, SEM/SEO, print) to drive patient engagement and support service utilization across therapeutic portfolios.
Manage agency relationships (creative, strategy, media, measurement, CRM vendors) to deliver patient-centric marketing programs aligned with brand imperatives.
Spearhead platform-driven campaigns, including use of AI or CRM platforms (Salesforce Marketing Cloud, Adobe Experience Manager, Veeva) for segmentation and personalization.
Develop and maintain MLR/PRB compliant patient-facing materials and shepherd content through regulatory & legal approvals.
Define and measure KPI frameworks, report results, and drive optimization recommendations for campaign scaling across brands.
Guide cross-functional teams (Patient Services, Medical Affairs, Advocacy, Market Access, Field, Legal, Compliance, Analytics) to ensure cohesive implementation and alignment.
Lead and mentor junior marketing professionals or managers, including involvement in planning and oversight of marketing budgets and resource allocation.

Chiesi USA, Inc.

Chiesi USA, Inc., headquartered in Cary, N.C., is a specialty pharmaceutical company focused on commercialization of products for the hospital, rare disease and target office-based specialties. Our employees take an entrepreneurial approach to meet the evolving needs of our customers. As a Public Benefit Corporation, Chiesi USA is committed to operating as a good corporate citizen; positively impacting communities in which we live and serve.Headquartered in Cary NC, we employ over 360 employees in the United States. Previously known as Cornerstone Therapeutics, the company was acquired by the Chiesi Group in 2014. Chiesi USA, Inc. is a wholly-owned subsidiary of Chiesi Farmaceutici S.p.A. Headquartered in Parma, Italy, Chiesi Farmaceutici is an international research-focused group with more than 80 years of experience in the pharmaceutical industry. The Group employs more than 5,300 people in 27 affiliates worldwide, selling products in more than 80 countries. Chiesi is recognized as a top 50 company in terms of revenue and R&D.Careers at Chiesi USA Inc: Email: Chiesiusa.jobs@chiesi.comBusiness Development: Email: us.busdev@chiesi.comAll other inquiries: Email: us.contact@chiesi.com

Founded in 1935

Cary, North Carolina, USA

536 employees (41 in marketing)

chiesiusa.com