Lead - Partner Marketing

San Mateo, CA (Hybrid)

$128K/yr – $158K/yrMid Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own partner marketing across the Americas with a focus on scaling co-marketing with distributors and resellers, managing MDF ROI, and coordinating cross-functional programs to feed partner-led pipeline.

Partner-led campaigns: build and execute programs like webinars, roundtables, digital campaigns, and distributor-led events.
Regional GTM & enablement: tailor messaging and assets for NA and LATAM markets and align field teams on shared goals.
Measurement and governance: track MQCs, SAOs, events, and pipeline contribution by partner type and ensure calendar, comms, and SFDC rigor.

Job Description

Responsibilities

Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline.
Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging and adapt program assets.
Ability to advise or execute high-impact co-marketing programs: webinars, roundtables, digital campaigns, partner-led events and industry sponsorships.
Drive through-partner marketing using campaign-in-a-box assets, content syndication and distributor-led amplification.
Manage MDF planning, approvals, and ROI, ensuring investments ladder into the regional revenue plan.
Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals.
Nurture partner advocacy by identifying and showcasing case studies, customer wins and co-selling success.
Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type.
Participate and represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders.
Maintain operational rigor across program calendars, partner communications and system updates (SFDC).

Requirements

6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships.
Experience in marketing Technology and SaaS businesses will be a bonus
Ability to bring multiple teams together to drive co-marketing campaigns
Creative thinking, self-driven & having a customer-centric mindset
Possess strong analytical & problem-solving skills, should be data & ROI driven
Possess a wealth of knowledge in CRM systems, marketing automation platforms, and various tools for effective planning & execution of marketing campaigns.

Benefits

Freshworks offers multiple options for dental, medical, vision, disability and life insurances.
Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered.
Freshworks also offers adoption and parental leave benefits.

Freshworks

Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive.Over 74,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.

Founded in 2010

San Mateo, California, USA

9.6K employees (670 in marketing)

www.freshworks.com/?tactic_id=6909181&utm_source=social&utm_medium=linkedin&utm_campaign=aboutpage&utm_term=organic