Lead Paid Search Strategist

Houston, TX (Remote)

$80K/yr – $105K/yrSenior Level5+ years expFull time

Posted 4 hrs ago

Job Summary

Own the end-to-end paid search program for client campaigns, from strategy and planning through execution, optimization, and reporting. Lead a team of Paid Search Strategists, drive performance insights, and maintain strong client communications while staying ahead of search trends and algorithm updates.

Own SEM strategy, budget forecasting, and quarterly planning
Lead and mentor the Paid Search team while delivering data-driven recommendations to clients

Job Description

Responsibilities

Campaign Strategy and Planning: Develop and execute SEM strategies in line with client objectives. Conduct keyword research and competitive analysis. Create and manage campaign budgets and forecasts. Develop a robust testing roadmap and ensure the continuous evolution of the client’s SEM programs. Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of the last quarter and top testing priorities for the upcoming quarter. Stay informed about industry trends, algorithm updates, and emerging technologies to maintain a competitive edge.
Campaign Execution: Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others. Write and optimize ad copy for maximum click-through rates (CTR). Set up and optimize landing pages for conversion rate optimization (CRO). Implement A/B tests and other optimization strategies
Team Management: Lead and mentor a team of Paid Search Strategists. Delegate tasks, set performance goals, and provide guidance. Conduct team meetings and training sessions.
Performance Analysis and Reporting: Monitor and analyze campaign performance using various analytics tools. Generate regular reports to track KPIs and campaign effectiveness. Provide insights and recommendations for continuous improvement.
Client Communication: Maintain regular communication with clients to understand their business goals and objectives. Present campaign results, insights, and recommendations to clients. Address client queries and concerns promptly.
Stay Updated: Stay informed about industry trends and updates in search engine algorithms. Recommend and implement new strategies and tools as needed.
This role may require occasional travel to meet with clients or attend industry conferences
Flexibility to adapt to changing client needs and industry trends is essential.
Other duties, as assigned.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management
Certification in Google Ads and other relevant digital advertising platforms
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Leadership and team management experience
Familiarity with web analytics tools like Google Analytics
Proficiency in SEO (referred as a plus)

Preferred

Proficiency in SEO is a plus

Benefits

Health Insurance
401(k) & Retirement Savings
Generous Paid Time Off
Flexible Scheduling
Remote-First Culture
Professional Development
Employee Referral Program
And more!

OuterBox

At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.

Founded in 2004

Akron, Ohio, USA

347 employees (173 in marketing)

www.outerbox.com