Lead Paid Search Strategist at OuterBox | USA | $95K/yr

OuterBox

Lead Paid Search Strategist

USA (On-site)

$95K/yrSenior Level5+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

Develop and execute SEM strategies aligned with client objectives; conduct keyword research and competitive analysis; create and manage campaign budgets and forecasts; develop a robust testing roadmap; produce comprehensive Quarterly Business Reports (QBRs)
Create, optimize, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and others; write and optimize ad copy for maximum CTR; set up and optimize landing pages for CRO; implement A/B tests
Lead and mentor a team of Paid Search Strategists; delegate tasks, set performance goals, and provide guidance; conduct team meetings and training sessions
Monitor and analyze campaign performance using analytics tools; generate regular reports to track KPIs and campaign effectiveness; provide insights and recommendations for continuous improvement
Maintain regular communication with clients; present campaign results, insights, and recommendations; address client queries promptly
Stay informed about industry trends and updates in search engine algorithms; recommend and implement new strategies and tools as needed

Requirements

Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management
Certification in Google Ads and other relevant digital advertising platforms
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Leadership and team management experience
Proficiency in SEO is a plus
Familiarity with web analytics tools like Google Analytics

Benefits

Competitive base salary
PTO that is genuinely encouraged
Affordable, low-deductible health insurance plans
Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
401(k) with company match
Remote work flexibility
Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
Professional/individual development stipend

OuterBox

At OuterBox, we believe growth is oxygen. We think outside the box to grow our clients' businesses through digital marketing. Growth is the backbone of every client partnership and the power behind maintaining a solid team. We're a top-rated performance marketing agency offering website design and development, SEO, paid media, CRO, email marketing, eCommerce strategies, marketing analytics, and more. Since 2004, we've helped hundreds of B2B and B2C businesses grow their revenue and operations. We've also helped nurture digital marketing experts through various career stages.We're all in, all the time. That means we pour our integrity, strategies, hard-earned industry know-how, and genuine care for your success (client or team member) into everything we do. We deliver what your business needs to thrive online, driving leads and revenue. And when you're part of the OuterBox team, you know you're at a place that celebrates your uniqueness and supports your professional development. So whether you're a future client or team member, you get the picture—at OuterBox, we deliver results-driven online marketing with a people-first culture that grows business revenue.

Founded in 2004

Akron, Ohio, USA

347 employees (173 in marketing)

www.outerbox.com