Lead Marketing Specialist - Valves

Responsibilities

• Lead digital marketing initiatives across company websites, email campaigns, social media, and digital advertising.
• Develop and execute integrated digital marketing campaigns targeting key industries and customer segments.
• Manage search engine optimization (SEO) and search engine marketing (SEM).
• Oversee LinkedIn and other relevant B2B digital marketing channels.
• Improve website content, traffic, user experience, and conversion rates.
• Collaborate with product managers to plan and execute product launches and promotional campaigns.
• Translate technical product information into effective customer-facing marketing materials.
• Oversee development of product brochures, case studies, technical articles, videos, presentations, and other printed and digital content.
• Coordinate content development with engineering, product management, and sales.
• Develop campaign schedules, deliverables, and budgets.

Requirements

• 7-10 years of experience in similar roles (preferably B2B).
• Bachelor's degree in marketing, Business Administration, Industrial manufacturing management, or a similar field.
• Experience leading cross-functional marketing projects.
• Demonstrated ability to translate technical content into strategic messaging.
• Proven ability to mentor/coach junior marketing professionals.
• Certification(s)/ Specialized Training preferred in marketing tools and digital marketing platforms and analytics tools (social media, email marketing, and content management systems).
• Ability to translate marketing strategy into actionable plans and execute with autonomy and accountability.

Benefits

• Paid Time Off I 401K with Employer Match and Profit Sharing I Health and Wellness Benefits I Learning and Development Opportunities I Referral Program I Competitive Pay I Recognition I Employee Stock Purchase Plan I Inclusive & Supportive Culture