Responsibilities

• Develops marketing channel capabilities as part of our Operating Product Model and/or with external vendors to advance personalization of our cross-channel marketing tactics. Manages vendor relationships associated with channel platforms or Martec capabilities, oversees invoice and expense reconciliation, and implement process optimizations.
• Collaborates with Acquisition and ECM marketing teams to bring marketing platform, process or new capability opportunities into marketing planning cycle serving as the SME channel marketing standards, capabilities, and establishing best practices.
• Proactively monitor acquisition performance trends across partners, products, and channels. Collaborates with Analytics and CDAO to develop or build channel-level performance trends, insights and learning agendas for new capabilities. Accountable for sharing performance insights with leadership and cross-functional teams.
• Collaborate with MCOE, Digital, Risk, Fraud, Client Partnerships, and other cross-functional team leads to define tactical business requirements in support of the Marketing Value stream operating model business case development, process enhancements related to new platforms, capabilities or to drive campaign efficiencies.
• Supports, and leads as appropriate, the coordination of leadership materials to ensure organization has visibility on acquisition trends, opportunities, and progress to goals.
• Implement necessary legal, compliance and ERM practices and/or documentation to remove barriers to execution and mitigate regulatory concerns.

Requirements

• High School Diploma or GED
• 8-10 years experience in credit, loyalty, or marketing roles

Preferred

• Bachelor’s Degree in Business Administration, Marketing, or related field of study
• 5+ years experience in omnichannel marketing
• 3+ years leading project(s) with cross-functional coordination and delegation responsibilities
• Experience driving a strategy roadmap for marketing technology and capability enablement, especially Adobe-centric solutions.
• Experience with Adobe marketing platforms and content workflow tools such as Workfront, Adobe Experience Manager and Adobe Journey Optimizer.
• Experience with AI-enabled tools and emerging automation capabilities.
• A/B Testing
• Marketing Strategies
• Performance Marketing
• Financial Acumen

Benefits

• Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial’s 401(k) plan. All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO. Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.