Lead Marketing Analytics Analyst (Hybrid)

Responsibilities

• Perform media mix model analysis using internal and partner tools to deliver performance reporting such as due-to analysis, forecasting, planning scenarios, interaction analysis, testing insights, and other actionable marketing insights.
• Strengthen MMM inputs and outputs by partnering with Marketing, Product, Finance, Sales, Data Science, and Data Engineering teams to identify new opportunities that improve model outputs.
• Execute experimentation and incrementality analysis, including test design and sizing support, statistical significance and test duration estimates, test vs control measurement, and delivering clear and actionable insights and recommendations to stakeholders.
• Partner with other lead marketing analysts and data engineers to build and automate experimentation capabilities within our data analytics platforms and BI tools including analytical templates, statistical tools, standardized analysis processes that help increase the scale and consistency of testing.
• Develop and maintain Tableau reporting within the Marketing Analytics Hub, including automated MMM reporting, experimentation roadmaps, test results reporting, self-service statistical significance tools, and other decision-support analytics products.
• Partner with other marketing analysts and DE to build, manage, and streamline analytical workflows within our data analytics platform environments using SQL, Python, notebooks, and automation to improve data preparation, recurring reporting, analytical efficiency, and scalability.
• Partner with Data Engineering and Data Science to operationalize backend marketing data structures, new analytical capabilities, enable AI-powered reporting, and provide measurement expertise to support model development.
• Translate complex analytical outputs into clear insights and serve as a trusted analytical partner to marketing and business stakeholders, helping teams understand results, implications, limitations, and opportunities for action.
• Support strong data stewardship and analytical standards, maintain documentation, quality controls, and stay current on evolving marketing analytics methods, data technologies, AI capabilities, and industry practices.

Requirements

• Bachelor’s degree in Analytics, Statistics, Economics, Marketing, Business, Data Science, Computer Science, or a related field (or equivalent experience).
• Masters or PhD degree in Analytics, Statistics, Economics, Marketing Analytics, Data Science, Computer Science or a related field preferred.
• 5+ years of experience in marketing analytics, measurement, decision science, or a related analytical field.
• Strong analytical, problem-solving, and data interpretation skills.
• Strong familiarity with web analytics platforms such as GA4 or Adobe Analytics preferred.
• Experience with Media Mix Modeling and other attribution methods used to measure performance across various marketing channels.
• Experience designing or analyzing A/B tests, holdouts, geo tests, matched-market tests, or other incrementality approaches.
• Proficiency in SQL and experience with data extraction, transformation, and analysis.
• Experience with Python, R, or another statistical programming language.
• Experience with cloud analytics environments such as Databricks, Snowflake, GCP, BigQuery, or similar platforms.

Preferred

• Masters or PhD degree in Analytics, Statistics, Economics, Marketing Analytics, Data Science, Computer Science or a related field preferred.
• Strong familiarity with web analytics platforms such as GA4 or Adobe Analytics preferred.

Benefits

• We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health.
• We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees).
• In addition, our student loan repayment program and paid-family leave are available to support our employees and their families.