Lead Marketing Analyst

Responsibilities

• Frame ambiguous business questions into clear hypotheses and analytical plans
• Conduct deep-dive analyses to diagnose performance shifts and identify root causes
• Size opportunities and model the expected impact of recommended actions.
• Measure media and advertising effectiveness across paid, owned, and field channels
• Interpret marketing mix modeling and other measurement approaches to guide budget allocation
• Identify opportunities to reallocate and optimize marketing spend, and deliver investment recommendations to marketing leadership and Finance.
• Build and manage an incrementality testing and experimentation roadmap
• Design tests with sound methodology and translate results into decisions.
• Partner with Media, Brand, agency partners, Finance, and Data teams to align on measurement standards
• Advise on targeting and channel strategy; media planning and buying remain with Media and agency teams.

Requirements

• Bachelor's degree in Analytics, Economics, Statistics, Marketing, or related field desired
• 5+ years of experience in marketing analytics, media measurement, or advertising effectiveness
• Experience with marketing mix modeling, incrementality testing, and experiment design
• Proficiency in SQL; Python or R preferred
• Strong structured problem-solving skills and ability to communicate complex findings simply to senior leaders
• Experience working with media agency and platform data
• Wireless, telecom, subscription, or retail experience preferred.

Preferred

• Certification is required in some areas.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance