Lead Marketer, BDR Revenue Marketing — Upmarket

USA (Remote)

$122K/yr – $196K/yrSenior Level7+ years expFull time

Posted 3 days ago

Job Summary

Own the global BDR prospecting motion across NA and EMEA, shaping sequences, data standards, and enablement, while partnering with regional leads to drive adoption and measurable pipeline.

  • Design prospecting sequences and cadences
  • Define account fit, segmentation, and data quality criteria
  • Report on adoption, activity, and pipeline metrics

Job Description

Responsibilities

  • Design and own the master BDR prospecting motion across North America and EMEA, including global themes, competitive plays, industry campaigns, reactive programs, and target-account priorities.
  • Build scalable sequence and cadence standards that use automation, intent signals, enrichment, and AI-assisted personalization to improve prospecting activity, engagement, and meeting conversion.
  • Define the fit, intent, segmentation, and data-quality criteria that determine which accounts and contacts are prioritized for BDR outreach.
  • Create global competition structures, prize mechanics, leaderboards, and performance views that motivate adoption and give BDR teams accurate, timely insights.
  • Establish campaign tagging and attribution standards that capture BDR activity, pipeline, MRR, and deal-quality signals at the point of work.
  • Build centralized enablement resources—including dashboards, presentations, videos, and self-service guidance—that help regional teams deploy the motion consistently.
  • Partner with BDR leaders and regional stakeholders to translate shared requirements into one global standard while incorporating necessary language, compliance, and market adaptations.
  • Report on adoption, prospecting activity, deals created, pipeline, MRR, and deal quality across regions, using insights to continuously strengthen the motion.

Requirements

  • 7+ years of experience in high-tech sales or marketing, including hands-on responsibility for a BDR or SDR outbound motion.
  • Experience personally designing prospecting sequences, outbound plays, competitions, enablement resources, and reporting views.
  • Applied expertise in sequence and cadence design, audience segmentation, prospecting data, enrichment, intent signals, attribution, and reporting tools.
  • Experience using automation and AI tools to improve targeting, personalization, and scalable campaign execution.
  • A record of owning complex programs from strategy through execution with limited oversight.
  • Strong project management and written communication skills in English.
  • A clear understanding of B2B SaaS sales processes, outbound prospecting, sales enablement, and multi-threaded upmarket deals.
  • The ability to build trust with senior stakeholders, synthesize competing requirements, and turn them into clear operating standards.

Preferred

  • Experience standardizing a revenue or prospecting motion across multiple regions or markets.
  • Experience designing programs for enterprise or upmarket buyers with long, complex sales cycles.
  • Experience partnering with analytics, operations, or data teams to develop live dashboards, attribution models, and account-prioritization systems.

Benefits

  • Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.

HubSpot

3.9 Glassdoor

HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.HubSpot's award-winning culture has been recognized by Glassdoor, Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code.HubSpot is a hybrid company with employees working fully remotely, from an office, or a mix of the two. We are headquartered in Cambridge, MA with offices in Amsterdam, Berlin, Bogota, Dublin, Ghent, London, Madrid, Paris, San Francisco, Singapore, Sydney, Tokyo and Toronto. To learn more about HubSpot, visit www.hubspot.com and to join our team, visit www.hubspot.com/careers

Founded in 2006
Cambridge, Massachusetts, USA
12K employees (1,531 in marketing)
69% recommend to a friend
80% CEO approval

Salaries

Posted range

$122K/yr – $196K/yr

Taken straight from the job posting.

See all HubSpot salaries

Funding

Total Funding
$100.5M
Last Raise
$35M
Series E, 13 years ago

Funding History

  • Nov 2012
    Series E • $35M
  • Mar 2011
    Series D • $32M
  • Oct 2009
    Series C • $16M

Traffic Signals

Monthly Visitors
34.8M
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
20.9%
Direct
71.6%
Referral
5.9%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~11.6K

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