Lead, Jordan FBAT Communications (Global Football, Baseball, American Football and Training) at Nike | Beaverton, OR

Nike

Lead, Jordan FBAT Communications (Global Football, Baseball, American Football and Training)

Beaverton, OR (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive FBAT communications strategy globally, coordinate cross‑functional plans, and steer multi‑team narratives to align with business priorities.

Own the FBAT strategy across Global/NA and lead seasonal storytelling
Must-have: 8+ years in communications/PR with cross‑geo influence
Standout: Strong ability to align multiple teams, agencies and time zones

Job Description

Responsibilities

Own the FBAT communications strategy across Global and North America, aligning seasonal narratives to business priorities and growth initiatives
Lead integrated communications plans for key FBAT moments (athlete signings, product launches, seasonal campaigns, tournaments/series), including message architecture and story angles
Partner with media relations team to secure and manage proactive story opportunities, interviews and briefings across sport, product and key sport moments
Anticipate and manage emerging issues, risks and opportunities impacting FBAT; develop POVs, reactive statements and guidance in partnership with key stakeholders
Build strong cross-functional relationships and influence without authority—bringing clarity, momentum and cohesion across multiple teams and time zones
Lead agency/partner workflows as needed (briefs, deliverables, timelines), ensuring consistent Jordan Brand voice, high craft and on-time delivery
Lead multiple complex work streams at once, prioritizing resources and timelines to deliver against seasonal plans
Write clearly, crisply and with a strong point of view—crafting executive-ready narratives, messaging and toolkits
Bring structure, follow-through and sound judgment to fast-moving projects, proactively removing barriers and driving decisions
Track and measure effectiveness of FBAT communications, translating insights into action and continuously improving strategy and messaging

Requirements

Bachelor’s degree in communications, Public Relations or Marketing or related field. Will accept any suitable combination of education, experience and training.
8+ years of experience in communications, PR and/or brand marketing (in-house, agency or both), with experience leading integrated programs
Proven ability to lead through influence—building alignment across senior stakeholders, cross-functional teams and geographies
Strong writing, editing and research skills with the ability to adapt tone and voice for different audiences
Strategic thinker who can also execute—comfortable moving between big-picture planning and detailed delivery across Corporate, Brand, Product and Media communications
Understanding of the current media landscape, including national, regional, trade, and digital outlets
Highly organized and calm under pressure; able to lead multiple projects simultaneously and meet tight deadlines in a fast-paced environment
Organized, detail-oriented and reliable under pressure
Jordan Brand enthusiast with strong knowledge of sport and culture—especially football, baseball, American football and/or training—and a desire to help shape what’s next

Nike

4.0 Glassdoor

NIKE, Inc. is a purpose-driven organization energized by a shared commitment to move the world forward through the power of sport. We champion diversity and amplify individual passions to bring inspiration and innovation to every athlete* in the world. Here, every teammate has a role to play. We work together, embracing our differences and pushing boundaries, to achieve collective success. For more information on how you can contribute to a world-class team, visit our career site at nike.com/careers and join our talent community at https://nikeats.avature.net/niketalentcommunity.

Founded in 1964

Beaverton, OR, US

85K employees (13,834 in marketing)

nike.com/careers

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