Responsibilities

• Identify New Audience Opportunities
• Write articles to test emerging traffic driving “lanes” primarily for Google Discover.
• Measure traffic and analyze audience responses to identify untapped traffic opportunities.
• Run Rapid Content Experiments
• Primarily Write (90%) and commission (10%) test content to evaluate new topics, formats, and headlines.
• Deploy fast editorial tests designed to generate immediate performance signals.
• Measure and Optimize Performance
• Track traffic performance, engagement metrics, and audience growth indicators.
• Identify patterns that generate strong Return on Audience (ROD) and scalable content opportunities.
• Develop Repeatable Content Playbooks
• Translate successful tests into clear editorial frameworks including topic clusters, headline formulas, and production strategies.
• Deliver “business-in-a-box” playbooks that editorial can scale across the network.
• Manage Experimental Editorial Budget
• Allocate a small editorial budget strategically to seed new content experiments.
• Optimize spend based on early performance indicators.
• Act as a Strategic Growth Scout
• Continuously scan the digital landscape for new audience opportunities and platform shifts.
• Serve as an internal resource for identifying the next high-growth editorial category.

Requirements

• Strong experience in digital publishing, audience growth, and editorial strategy
• Deep understanding of Google Discover
• Proven ability to identify high-performing content patterns and traffic opportunities
• Exceptional headline writing and audience psychology instincts
• Broad and deep knowledge across sports, finance, entertainment, fast food, and other niches
• Highly analytical mindset with comfort interpreting traffic metrics
• Entrepreneurial mindset with enthusiasm for building new content lanes from scratch
• Ability to move quickly, test ideas rapidly, and iterate based on real-time performance
• Strong communication skills to translate insights into actionable editorial strategies
• A motor capable of consistently producing 40+ stories a day

Preferred

• Motor: You have a motor that makes Lawrence Taylor look slow.
• Data-Obsessed: You don’t guess what works; you let the traffic stats tell the story.
• Headline Savant: You understand the psychology of the click across different platforms.
• Builder Mentality: You enjoy the "zero-to-one" phase of finding a niche more than the day-to-day management of one.
• Efficiency: You move fast, fail cheaply, and double down on winners instantly.

Benefits

• Medical, Dental and Vision Coverage
• Retirement Savings Plan (401K), with company match
• Flexible Spending Account (FSA) & Health Savings Account (HSA)
• Commuter Benefits
• Reimbursement for business cell phone use per company policy
• Unlimited Paid Time Off
• Paid Parental Leave
• 12 Paid Holidays