Lead Growth Product Marketing Manager at Pulley | San Francisco, CA | $171K/yr – $190K/yr

Pulley

Lead Growth Product Marketing Manager

San Francisco, CA (Remote)

$171K/yr – $190K/yrSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

Drive B2B SaaS customer acquisition by owning and scaling external programs that influence pipeline and revenue.

Must-have: 6-8+ years in B2B SaaS marketing with external product or integrated marketing experience.
Standout: Owns influenced pipeline and revenue with the ability to secure budgets for new programs.

Job Description

Responsibilities

Identify and Build New Acquisition Engines
Identify high-leverage opportunities to drive net-new customer acquisition across segments and products.
Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics.
Launch, build, scale, and measure resource-intensive marketing programs, such as owned media (podcast, newsletter, research reports), event series, experiential initiatives, etc.
Own Revenue Impact
Create and pitch business cases to secure budget for new programs.
Be accountable for influenced pipeline and directly attributable revenue from your initiatives.
Define success metrics and build the measurement frameworks that tie investments to audience expansion and revenue influence.
Translate Insight into Market-Facing Programs
Partner closely with Product Marketing to turn positioning, customer research, and market dynamics into compelling external narratives and programs.

Requirements

6-8+ years of experience in B2B SaaS marketing. Background as an External Product Marketer or Integrated Marketer is ideal.
Proven experience conceiving, launching and scaling large, external-facing marketing programs.
Demonstrated ownership of influenced pipeline and/or directly attributable revenue.
Experience building in high-growth environments (Series A-D or similar).
Experience working in cross-functional environments with Product, Sales, and Growth.
Strong commercial acumen and comfort modeling ROI.
Ability to business-case investments and secure buy-in.
Fluency in pipeline metrics, ACV dynamics, and revenue attribution.
Exceptional execution ability across formats and channels.
Clear, persuasive communicator at both operator and executive levels.

Preferred

Experience building and scaling owned media (newsletter, podcast, research programs).
Experience selling to founders, CFOs, or senior leaders.
Experience partnering closely with Product Marketing.
Experience launching programs that Growth later scaled via paid channels.
Comfort operating with meaningful budget responsibility.

Benefits

Competitive salary and equity
Medical, Dental, and Vision insurance
Unlimited PTO + Winter holiday break
Parental leave
Generous stipends for WFH, learning, wellness, and AI tools
401(k) match (US) / Pension match (Canada)

Pulley

3.3 Glassdoor

Pulley's mission is to make it easier for anyone to start a company. We strongly believe that more startups should be created, and that founder-led companies are more successful in the long term. With Pulley’s cap table management tools, companies can better understand and optimize their equity. Starting a company is hard enough. Managing a cap table shouldn’t be.

Founded in 2019

San Francisco, California, USA

90 employees (7 in marketing)

pulley.com

54% recommend to a friend