Responsibilities

• Campaign Strategy & Execution : Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
• Segment & Target Audiences : Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
• Growth Tactics : Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.
• Data-Driven Optimization : Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
• Cross-Functional Collaboration : Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.
• Revenue Impact : Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.