Lead Generation Specialist

Kentwood, MI (Hybrid)

$40K/yr – $45K/yrMid LevelFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own outbound lead generation and CRM-driven qualification for X-Rite, aligning with sales and product teams to drive opportunities and conversions across channels.

  • Demand Generation: Build and execute outbound outreach to identify new X-Rite customers and qualify opportunities.
  • Sales Alignment: Notify sales of qualified leads and ensure continuity across the customer journey.
  • CRM & Insights: Capture data and maintain Salesforce records to inform strategy and hit annual targets.

Job Description

  • Demand Generation: Complete outbound calling across channels to identify and engage new X-Rite customers.
  • Sales Alignment: Promptly notify sales of qualified opportunities and collaborate to ensure continuity across the customer journey.
  • Product & Solutions Knowledge: Build relationships by positioning service, software, and product solutions; maintain knowledge of product lines and training solutions.
  • CRM & Data: Capture customer details and insights to populate Salesforce and achieve annual lead generation and sales conversion goals.
  • Requirements: Proficiency with CRM systems and Microsoft Office; high initiative and ownership to move opportunities forward independently; bachelor’s degree preferred or equivalent experience; strong written and verbal communication; excellent organizational skills.
  • Requirements: Ability to manage multiple activities in a fast-paced environment.
  • Requirements: Strong rapport-building with internal teams and external customers.
  • Requirements: Proactive collaboration with sales to align on customer journeys and opportunities.
  • Benefits: PTO, medical/dental/vision insurance, and 401(k) to eligible employees.
Veralto Global logo

Veralto Global

Veralto is a $5 billion global leader in essential technology solutions dedicated to creating a safer, cleaner, more vibrant future. Veralto’s Water Quality companies—Aquatic Informatics, ChemTreat, Hach, McCrometer, OTT HydroMet, Sea-Bird Scientific, Trojan Technologies, and XOS—help customers manage, treat, purify, and protect the global water supply, from municipal and wastewater treatment facilities to lakes, rivers, watersheds, and oceans. And our Product Quality and Innovation companies—Esko, Linx, Pantone, Videojet, and X-Rite—help protect the world’s food, medicine, and essentials by enabling customers to track and authenticate the billions of goods that travel the global supply chain every day. When you join a Veralto company, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the water, food, medicine, and other essentials we all rely on, and where you’ll have boundless opportunities to deepen your skillset, pursue your ambitions, and grow your career. Spanning 13 operating companies and 300+ locations across the globe, each of our 16,000 associates worldwide brings rich backgrounds and diverse perspectives to our business. Together, we’re Safeguarding the World’s Most Vital ResourcesTM—and building rewarding careers along the way. Learn more about our culture on our LinkedIn Life page and on jobs.veralto.com.

Founded in 2023
Waltham, Massachusetts, USA
594 employees (53 in marketing)