Lead Generation Specialist

Kentwood, MI (Hybrid)

$40K/yr – $45K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own outbound lead generation and qualification for X-Rite services, software, and product solutions across multiple channels, coordinating with sales to convert prospects and maintain CRM records.

  • Identify new opportunities and engage prospects across multiple channels.
  • Collaborate with sales to ensure alignment and continuity across the customer journey.

Job Description

Responsibilities

  • Complete outbound calling for X-Rite service and software solutions across multiple channels, with a focus on identifying and engaging new X-Rite customers.
  • Contribute creative lead generation strategies, including recommendations on call strategies, script customization, and objection-handling techniques.
  • Capture customer contact details and relevant business insights to accurately populate and maintain the CRM (Salesforce.com).
  • Build new X-Rite customer relationships by positioning service, software, and product solutions that align with customer needs.
  • Promptly notify appropriate sales team members of qualified sales opportunities.
  • Proactively collaborate with the sales organization to ensure alignment and continuity across the customer journey.
  • Maintain a working knowledge of X-Rite product lines, service and software offerings, and training solutions.
  • Achieve annual lead generation and sales conversion goals established by the business.

Requirements

  • Proficiency with CRM systems and Microsoft Office applications, including tools used to manage customer and prospect activity.
  • A high level of initiative, motivation, and ownership, with the ability to proactively identify opportunities and move work forward independently.
  • A bachelor’s degree preferred; equivalent experience will be considered in lieu of a degree.
  • Strong written and verbal communication skills, with the ability to build rapport and credibility with both internal teams and external customers.
  • Excellent organizational and prioritization skills, with the ability to manage multiple activities effectively in a fast-paced environment.

Benefits

  • We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Veralto Global logo

Veralto Global

4.0 Glassdoor

Veralto is a $5 billion global leader in essential technology solutions dedicated to creating a safer, cleaner, more vibrant future. Veralto’s Water Quality companies—Aquatic Informatics, ChemTreat, Hach, McCrometer, OTT HydroMet, Sea-Bird Scientific, Trojan Technologies, and XOS—help customers manage, treat, purify, and protect the global water supply, from municipal and wastewater treatment facilities to lakes, rivers, watersheds, and oceans. And our Product Quality and Innovation companies—Esko, Linx, Pantone, Videojet, and X-Rite—help protect the world’s food, medicine, and essentials by enabling customers to track and authenticate the billions of goods that travel the global supply chain every day. When you join a Veralto company, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the water, food, medicine, and other essentials we all rely on, and where you’ll have boundless opportunities to deepen your skillset, pursue your ambitions, and grow your career. Spanning 13 operating companies and 300+ locations across the globe, each of our 16,000 associates worldwide brings rich backgrounds and diverse perspectives to our business. Together, we’re Safeguarding the World’s Most Vital ResourcesTM—and building rewarding careers along the way. Learn more about our culture on our LinkedIn Life page and on jobs.veralto.com.

Founded in 2023
Waltham, Massachusetts, USA
594 employees (53 in marketing)
77% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
79.7K
Traffic Source Mix
Search
23.7%
Direct
42.2%
Referral
17%
Social
16.2%
Paid
0.7%

Headcount Trend

Current headcount: ~594

Marketing Team

Marketing Team Size
49 (8% of company)
Marketing Roles Posted (Last 30 Days)
4

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