Role Overview

The Lead Generation Specialist owns the execution of multi-channel campaigns that generate qualified pipeline. This includes outbound, paid acquisition, and event-driven growth. The role is defined by output—measurable pipeline creation—not activity.

Core Responsibilities

• Build and run outbound campaigns across email, Google, LinkedIn, and data platforms, including list building, segmentation, and sequencing

• Execute and optimize paid campaigns (PPC, retargeting) with a focus on cost per qualified lead and pipeline contribution

• Drive targeted attendance to webinars, conferences, and executive dinners through highly segmented outreach and coordinated campaigns

What You’ll Do

Campaign Ownership

• Own end-to-end execution of campaigns across outbound, paid, and event-related channels—from targeting and messaging to launch and optimization

• Plan and execute promotional campaigns for webinars and field events, ensuring strong attendance from ICP accounts and relevant personas

• Run structured follow-up campaigns to convert engagement (registrations, attendees, interactions) into qualified pipeline

• Continuously test messaging, channels, and audience segments to improve conversion rates and efficiency

• Maintain clean targeting logic and CRM data to support accurate tracking, attribution, and reporting

AI-Driven Execution

  • Use AI tools to generate and iterate on outreach messaging, ad creative, landing pages, and campaign assets

  • Rapidly test variations at scale to improve response rates, conversion, and cost efficiency

  • Continuously identify new ways to automate workflows and increase output without sacrificing quality

Requirements

  • Hands-on solid experience with outbound tools (Apollo, Clay, etc.) and paid platforms (Google Ads, LinkedIn Ads)

  • Proven ability to drive attendance and pipeline from webinars, events, or field marketing programs

  • Strong command of AI tools for content generation, campaign execution, and workflow automation

Profile

  • Operator mindset: executes fast, tests constantly, and improves systems

  • Comfortable owning a number (pipeline, CPL, conversion), not just tasks

  • High output, low ego, and accountable for results

What Success Looks Like

Key Outcomes

  • Consistent generation of qualified leads aligned with Ideal Customer Profile (ICP)

  • Measurable pipeline contribution across outbound, paid, and event channels

  • Improved conversion rates and reduced CAC over time

Compensation & Benefits

Salary:95-115K

Base salary subject to standard withholding and applicable taxes. In addition to base salary, the role includes the opportunity to receive equity based on the Company’s plans and in accordance with the Company’s policies. Compensation finally awarded to the candidate will be commensurate with the candidate’s skills and experience.

Benefits:

Health Care Plan (Medical, Dental & Vision)

Retirement Plan (401k, Roth)

Life Insurance

Generous Paid Time Off (Vacation, Sick & Public Holidays)

Hybrid Work

Wellness Resources

Stock Option Plan