Lead Generation Outreach Specialist

Richmond, VA (Hybrid)

$55K/yr – $65K/yrMid Level1+ years expFull time

Posted 3 days ago

Job Summary

Lead Generation Outreach Specialist owns targeted outreach campaigns to generate qualified meetings, supports Virginia's business-assets awareness, and maintains data and process quality across campaigns.

  • Own appointment setting and qualification for Lead Generation Business Managers
  • Maintain accurate records and consistent outreach activity to support pipeline goals

Job Description

Responsibilities

  • Execute outreach campaigns targeting business development prospects to generate qualified meetings aligned with VEDP’s sector priorities
  • Support VEDP’s mission and build awareness of Virginia as a desirable business location by providing accurate information about Virginia business assets and VEDP’s services
  • Employ appointment setting and qualification techniques to set up high-quality appointments for Lead Generation Business Managers
  • Utilize digital applications, telemarketing, and email techniques to conduct outreach campaigns
  • Support direct marketing program with data verification and accurately updating all company and client data
  • Maintain accurate records and documentation for all call campaigns
  • Maintain consistent outreach activity levels, performance standards, and appointment quality that support pipeline and performance goals

Requirements

  • At least 1 year of experience in a business setting
  • Proficiency in Microsoft Office
  • Ability to work, lead, and generate results and outcomes in time-sensitive situations
  • Ability to work constructively and effectively in a team environment by making positive contributions to the team’s operations, functions, and working relationships
  • Demonstrated problem solving capabilities in a business environment
  • Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.

Preferred

  • Experience using lead generation marketing applications such as Salesforce, LinkedIn Sales Navigator, HubSpot, ZoomInfo, CB Insights, and Alpha Sense is preferred
  • Experience working in an economic development environment is a plus

Salaries

Posted range

$55K/yr – $65K/yr

Taken straight from the job posting.

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Lead Generation Outreach Specialist

Virginia Economic Devel Partnership · Richmond, VA · Hybrid