Lead Generation Operations Analyst

St. Louis, MO (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the inbound lead intake and qualification stream end to end, then route to the right regional sales owner while keeping the CRM clean and auditable.

  • Responsibilities: Own lead intake, validation, enrichment, deduplication, routing, and SOPs to ensure accurate pipeline and channel alignment.
  • Ownership: Regional recalibration and lead distribution to match capacity, region, and business unit needs.
  • Analytics: Produce inbound lead and pipeline metrics to inform Sales and Marketing leadership.

Job Description

Responsibilities

  • Own the end-to-end inbound digital lead intake and qualification process, including validation, enrichment, deduplication, outreach, and sales qualification alignment
  • Route and assign qualified prospects to Inside Sales Leadership based on capacity, region, and prospect needs
  • Lead ongoing regional recalibration efforts by auditing and reassigning prospects and customers to ensure accurate sales channel, region, and business unit alignment
  • Review and qualify Insight Center leads, ensuring data accuracy, completeness, and proper sales channel alignment prior to distribution
  • Maintain CRM data governance standards within Microsoft Dynamics 365, ensuring accuracy, consistency, and data integrity
  • Complete pre- and post-tradeshow lead operations, including enrichment, deduplication, validation, and assignment to support timely follow-up
  • Produce and analyze inbound lead and pipeline performance metrics, delivering actionable insights to Sales and Marketing leadership
  • Own and maintain standard operating procedures (SOPs) for lead intake, qualification, routing, and CRM data processes

Requirements

  • Bachelor’s degree preferred or equivalent combination of education and experience
  • Experience working with lead development, prospecting, or sales operations within a CRM system (Dynamics 365 preferred)
  • Strong understanding of lead management processes, data enrichment tools (e.g., ZoomInfo), and deduplication practices
  • Ability to operate independently, prioritize effectively, and manage multiple workflows in a fast-paced environment
  • Strong analytical approach with the ability to translate data into actionable insights
  • High attention to detail and commitment to data accuracy and process integrity
  • Effective communication and collaboration skills across Sales, Marketing, and Operations teams

    Benefits

    • Competitive compensation packages
    • Comprehensive benefits in medical, dental, and vision insurance
    • 401(k) plan with employer match
    • Paid time off plus holidays
    • Tuition reimbursement, and much more
    TricorBraun logo

    TricorBraun

    As one of the largest purchasers of packaging in the world, we leverage our vast purchasing power, access, and scale to identify the best sourcing partners and provide cost-effective solutions for our customers. From rigid to flexible packaging, stock and custom options, and the countless options of materials, industries and markets served, our range of packaging options sets us apart.At TricorBraun, everything we do starts and ends with our customer. From healthcare to food and beverage, home care to personal care, animal health to wine, beer and spirits― we help brands solve their complex packaging problems with an unmatched level of expertise and consumer insight. We serve consumer packaged goods (CPG) companies across markets, from cutting-edge start-ups to the world’s most iconic brands. TricorBraun strives to be the Best Place for the Best People in Packaging. Our more than 2,000 passionate and knowledgeable team members are highly-committed and laser-focused on doing what we do best: developing packaging solutions to help our customers win.

    Founded in 1902
    St Louis, Missouri, USA
    1K employees (204 in marketing)

    Traffic Signals

    Monthly Visitors
    68.4K
    Monthly Google Ads Budget
    $18.2K
    Traffic Source Mix
    Search
    55.3%
    Direct
    37.2%
    Referral
    5.3%
    Social
    1.4%
    Paid
    0.7%

    Headcount Trend

    Current headcount: ~1K

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