Lead Generation Manager

Responsibilities

• Own and optimize a $10M+ annual lead acquisition strategy, driving revenue growth by balancing cost, quality, and conversion from a diverse network of 10–20 lead providers
• Develop and execute a data‑driven lead purchasing plan, analyzing performance trends, conversion metrics, and ROI to continually refine spend and improve results
• Build and manage strong vendor partnerships, negotiating pricing, monitoring lead quality, and ensuring top performance from industry aggregators—especially within financial services and installment lending
• Partner cross‑functionally with Sales, Underwriting, Data & Technology teams to integrate lead data, streamline feedback loops, enhance reporting accuracy, and support sales productivity
• Identify emerging opportunities by evaluating new lead sources, industry trends, and competitive shifts, providing strategic recommendations that keep RIVO ahead of the market

Requirements

• 5+ years in lead purchasing, lead sales, customer acquisition, or performance marketing — ideally within financial services or installment lending
• Bachelor’s degree in Analytics, Marketing, Business, or a related field is a plus
• Proven experience negotiating with or working for lead aggregators or high‑volume lead providers
• Experience leveraging Tableau and advanced Excel for data visualization, reporting, and analysis (complex formulas, pivot tables, dashboards)
• Strong analytical skills and knowledge of statistics and standard analytical research methods, processes, and procedures
• Demonstrated ability to balance spend strategy, quality control, and conversion optimization
• Excellent interpersonal, leadership, conflict resolution, and team management skills
• Excellent problem-solving and critical thinking abilities
• Excellent attention to detail, time management, and organizational skills
• Excellent verbal and written communication skills

Benefits

• Optimal Work-Life Balance: Benefit from a schedule with no evening or weekend work – enjoy your weekends for relaxation and personal time
• Childcare & Family Support: Receive up to $5,000 annually in childcare reimbursement to ease the balancing act of work and family & Exclusive access to comprehensive fertility treatment coverage to financially support your family-building journey
• Stay Fit for Free: Join our FREE weekly group workouts and keep your health and energy levels at their peak
• Company Events & Social Hours: Enjoy regular happy hours and company-wide events to celebrate achievements and build community with fellow employees
• Padres Tickets: Catch a Padres game with exclusive access to season long raffle drawings in the RIVO ticket section. Go Padres!
• Daily Perks: Savor FREE coffee, energy drinks, and snacks – fueling your productivity and satisfaction!
• Parking & Commute Made Easy: Say goodbye to commuting hassles and high gas prices – enjoy a company-paid parking or MTS pass
• Dedication Incentives: Opportunity to earn more money with our perfect attendance incentive – your dedication and reliability deserve recognition
• Generous Time Off: Recharge and live your best life with company paid holidays and PTO each year