Lead Fractional Chief Marketing Officer (fCMO) at Business Marketing Engine | USA

Lead Fractional Chief Marketing Officer (fCMO)

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive strategic marketing leadership as Lead Fractional CMO (fCMO), guiding client strategy, teams, and ROI-focused initiatives.

Own strategic marketing direction and quarterly planning for B2C clients, coordinating cross-functional teams.
Must-have: 3+ years delivering data-driven marketing strategies across digital channels.
Standout: Mentorship of the fCMO team and weekly coaching plus Strategy-First reporting.

Attend weekly and monthly client meetings to address strategy questions, strengthen relationships, and build confidence in BME's services
Direct and oversee BME's operational teams in executing strategies, campaigns, and deliverables aligned with client objectives
Conduct comprehensive market research and data analysis, including trends, consumer behavior, competitor activity, and client metrics to surface actionable insights
Create and present Strategy-First and TOPA reports to clients, leadership, and internal teams
Forecast market trends and drive innovation to keep clients ahead of market shifts
Monitor KPIs through client analytics dashboards and deliver data-driven recommendations
Lead internal department improvements by developing SOPs, streamlining workflows, and implementing process enhancements
Lead quarterly strategic planning calls to review priorities and set direction for the next quarter
Guide final decision-making for client initiatives in collaboration with technical and specialized teams
Manage and optimize client marketing budgets to maximize ROI and support BME's revenue goals

3+ years of experience developing and executing marketing strategies for B2C clients, with a proven track record
Strong understanding of digital marketing channels, including social media, email, PPC, and content marketing
Data-driven mindset with the ability to analyze trends and measure campaign effectiveness
Excellent communication skills — able to simplify complex ideas and present them in an engaging, easy-to-understand way
Strong research skills with the ability to synthesize information from high-quality sources
Experience with marketing automation tools and analytics platforms
Creative problem-solving skills and a passion for innovation
Ability to adapt to evolving marketing trends and technologies