Responsibilities

• Own the Deals & Engagement Engine — the primary activation surface for supplemental benefits members, driving visibility, relevance, and performance
• Design and execute member engagement and activation strategies across Medicare, FSA/HSA, and Employer segments
• Partner closely with Product to shape the rewards, search, and shop experience from a member-first lens
• Lead development of personalization and targeting capabilities to improve deal relevance, conversion, and ongoing engagement
• Define and track KPIs for member activation, engagement, and retention; drive accountability across cross-functional teams
• Collaborate with Product, Marketing, Analytics, and Operations to identify and scale engagement opportunities across channels
• Translate insights and performance data into actionable strategies to improve member experience and program adoption
• Lead and develop a high-performing team, providing direction, coaching, and support to drive results
• Serve as a strategic thought partner to leadership, influencing roadmap decisions and long-term engagement strategy

Requirements

• 10 + years’ experience in product, digital engagement, or related strategy roles, preferably in healthcare, retail, or fintech
• Strong leadership and management skills, with the ability to inspire and align cross-functional teams
• Demonstrated ability to design and execute engagement strategies that drive measurable outcomes
• Strong analytical mindset with experience defining KPIs and using data to inform decisions
• Excellent verbal and written communication skills, with the ability to influence senior stakeholders
• Bachelor’s degree

Preferred

• Omni-channel retail or digital commerce experience, consulting
• Background in personalization, targeting, or lifecycle marketing
• MBA or advanced degree

Benefits

• Great benefits for great people\n\nWe take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families. This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.