Lead Digital Marketing Strategist at AgFirst Farm Credit Bank | Columbia, SC

AgFirst Farm Credit Bank

Lead Digital Marketing Strategist

Columbia, SC (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own multi-channel digital strategy and execution with a data driven mindset.

Strategy & Planning: Develop integrated digital plans with audience segmentation, KPIs, and budget allocation.
Execution & Optimization: Oversee end to end campaigns, run tests, and convert analytics into channel and messaging improvements.
Leadership & Playbooks: Advise executives, mentor teams, and contribute to scalable standards and playbooks.

Job Description

Responsibilities

Develop and execute integrated digital marketing strategies aligned with business goals.
Lead planning for high-priority campaigns, including audience segmentation, KPIs, and budget allocation.
Ensure digital initiatives align with brand objectives and customer experience standards.
Oversee end-to-end execution of digital campaigns, ensuring timely delivery and quality.
Optimize campaign performance through data-driven testing and actionable insights.
Translate analytics into recommendations for channel mix and messaging improvements.
Serve as a strategic advisor to stakeholders, influencing decisions with evidence-based recommendations.
Mentor and guide team members on best practices in strategy, execution, and analytics.
Contributes to the development of standards and playbooks for consistency and scalability.
Participate in continuous learning to stay current on industry trends and best practices.

AgFirst Farm Credit Bank

As part of the nationwide Farm Credit system, AgFirst Farm Credit Bank has been lending financial and business support to agriculture and rural America for more than a century. As a $48 billion company, we are prepared to meet tomorrow with a progressive mindset and a passionate workforce by continually adapting to changes in the technology and business landscape.AgFirst provides wholesale funding, cutting-edge technology and a range of support services to local agricultural and rural lenders in 15 states and Puerto Rico. These lenders provide loans to rural home and land buyers and to agricultural operations of all sizes. Our cooperative business model ensures we share our partners’ values, goals and vision for the future.Our employees come from a wide range of backgrounds to advance our mission of serving agriculture and rural America – to Impact More every day. We place a premium on our employees’ unique skills and perspectives and invest in them by offering excellent benefits, competitive pay, flexible work schedules, leadership development opportunities, a corporate incentive plan and more.

Founded in 1916

Columbia, South Carolina, USA

854 employees (31 in marketing)

www.agfirst.com