Responsibilities

• Experience & Site Management: Own the end-to-end digital experience across web and app, delivering cohesive, customer-first journeys grounded in data and insights. Lead visual merchandising and content strategy across key journeys to create intuitive, seamless experiences that guide customers to the right products and solutions.
• Content & Messaging Strategy: Define messaging hierarchy, prioritization, and content strategy to ensure clear, compelling, and consistent storytelling across touchpoints. Partner cross-functionally to align on customer-focused messaging that simplifies decisions and drives action.
• Site Merchandising & Growth (App Focus): Partner with App & Personalization teams to develop in-app merchandising and marketing strategies. Optimize mobile-first campaigns and experiences to drive measurable growth, engagement, and conversion through targeted, relevant interactions.
• Data-Driven Optimization: Leverage advanced analytics to monitor performance, identify opportunities, and continuously improve outcomes. Lead a structured test-and-learn agenda with hypothesis-driven experimentation (A/B testing) to accelerate innovation and conversion gains.
• Cross-Functional Leadership: Partner across Marketing, Consumer Technology, Product, Personalization, and Analytics to enable dynamic, audience-based experiences. Drive alignment on priorities, strategy, and execution to deliver integrated, high-impact outcomes.
• Innovation & Roadmap Influence: Identify and champion new capabilities that enhance the digital experience (e.g., personalization, cross-sell, AI-driven journeys). Influence product and technology roadmaps to unlock growth and elevate customer experiences.
• Operational Excellence: Lead planning, prioritization, and execution across campaigns and site/app updates, ensuring timely, high-quality delivery. Leverage CMS tools and streamlined workflows to drive speed, accuracy, and scalable execution.
• Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Requirements

• Bachelor’s degree (BS/BA) desired.
• 5+ years of related experience.
• Certification is required in some areas.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone