Responsibilities

• Brand & Identity
• - Evolve our visual and verbal identity of com and how we talk about our different brands — from type and tone to layout, motion, and logo use
• - Own our digital brand guidelines and help others use them with confidence and creativity
• Product Marketing & Campaign Creative
• - Lead creative direction for feature launches, go-to-market campaigns, and lifecycle marketing efforts
• - Translate product features into compelling stories, collaborating closely with Product Marketing and Growth teams
• - Create campaign toolkits — launch pages, social content, promos, event assets, and more
• - Support global brand teams with creative, working with teams to localise and support product launches
• - Work cross-functionally with Marketing, Product, and E-Commerce to deliver creative solutions that drive engagement and sales.
• - Champion consistency and excellence across the Topps digital ecosystem while experimenting with new design approaches.

Requirements

• Minimum Qualifications
• 7+ years of experience in design and creative direction, with a focus on consumer-facing digital experiences.
• 3+ years leading and mentoring creative teams.
• Strong track record in digital brand building and commerce-driven creative.
• Experience developing and scaling brand architecture and design systems.
• Proven ability to collaborate with cross-functional leaders and influence executive stakeholders.
• Expertise across integrated design, spanning digital, web, campaign, and experiential work.
• Proficiency in Figma, Adobe Creative Suite, and prototyping tools.

Preferred

• A portfolio showcasing digital brand, e-commerce, and web design work.
• Experience in sports, entertainment, or consumer lifestyle brands.
• Ability to balance creative strategy with business impact.
• Familiarity with direct-to-consumer and e-commerce brand building.