Responsibilities

• Lead Qualification & Segmentation: Analyze customer data to identify high-value leads and effectively segment the target audience for more personalized, impactful outreach. Work with sales to prioritize leads and ensure that no opportunity is overlooked.
• Campaign Development & Execution: Design and implement targeted campaigns to generate leads across various channels, including email, webinars, events, and digital advertising. Ensure that campaigns are tailored to customer needs and market dynamics
• Lead Nurturing: Build and execute strategies to nurture leads through the funnel with tailored messaging, content, and follow-ups, ensuring maximum engagement and progression toward conversion.
• Sales and Marketing Alignment: Collaborate closely with the sales team to ensure a smooth handoff of leads, ensuring sales teams have all the information needed to successfully close deals. Maintain a strong feedback loop between sales and marketing to optimize lead generation efforts.
• Campaign Optimization & Analytics: Continuously monitor, analyze, and report on campaign performance. Use A/B testing, conversion rates, and other KPIs to refine campaigns and strategies for higher efficiency and better results.
• New Channel Development: Work to scale lead generation efforts beyond traditional channels, including identifying and testing new channels like events, partnerships, and affiliate marketin
• Customer & Prospect Insights: Leverage insights from past interactions, product usage, and market data to identify key prospects who can benefit from our solutions. Tailor outreach based on specific data needs and behaviors.
• Market Research & Competitive Intelligence: Conduct ongoing market research to understand trends, customer needs, and competitor strategies, using this information to enhance lead generation efforts.
• Collaboration Across Teams: Work with product marketing, content, and customer success teams to ensure that campaigns are aligned with product positioning, messaging, and customer needs.

Requirements

• 3-5 years of experience in lead generation, email marketing, or growth marketing, preferably in a SaaS or tech company
• Excellent writing and communication skills, with the ability to craft compelling email content that resonates with different audiences
• Proficient in email automation platforms (Zoho, Mailchimp, HubSpot, etc.), with experience in setting up, managing, and optimizing campaigns
• Strong understanding of customer segmentation, list management, and personalization techniques to craft effective outreach
• Proven track record of executing email campaigns that drive conversions, upsells, and re-engagements
• Data-driven with the ability to analyze campaign performance, segment audiences effectively, and optimize for better results
• Comfortable working in a fast-paced environment and scaling marketing efforts across multiple channels
• Experience in A/B testing and optimizing email campaign performance
• Strong project management skills with the ability to prioritize and execute multiple initiatives simultaneously
• Familiarity with CRM and analytics tools to monitor campaign success and performance