Responsibilities

• Manage data pipelines, define audience logic, and operationalize customer data across marketing and lifecycle channels to drive measurable engagement and performance.
• Serve as the primary power user of the Customer Data Platform (CDP), ensuring optimal configuration and utilization of its features by Marketing and other teams.
• Manage end-to-end CDP workflows including data ingestion and integration requirements, audience segmentation, and activation and ensure outputs reliably support marketing and business use cases.
• Partner with IT and the rest of the Marketing org to translate personalization and measurement needs into CDP-ready requirements (events, attributes, audiences, and activation specifications), enabling execution.

Requirements

• Bachelor’s Degree in Business or Marketing
• 5+ years of experience in customer data platforms
• 1+ years experience leading projects and enhancements for customer data platforms

Benefits

• comprehensive benefits package
• 401k contribution
• eligible for participation in a short-term incentive plan