Lead Customer Marketing Specialist

Atlanta, GA (Hybrid)

$118K/yr – $170K/yrSenior Level6+ years expFull time

Posted 8 days ago

Job Summary

Own customer marketing strategy and programs end-to-end, collaborating with sales, product, and creative teams to drive engagement and growth, while leading campaigns, analytics, and vendor partnerships.

  • Owns customer marketing strategy and programs
  • Partners with cross-functional teams to optimize customer journeys
  • Analyzes data and reports on campaign effectiveness

Job Description

Responsibilities

  • Develop and execute customer marketing strategies to drive customer engagement and loyalty
  • Collaborate with sales teams to understand customer needs and develop targeted marketing campaigns
  • Create and manage marketing programs, including email campaigns, social media promotions, and customer events
  • Analyze market trends and customer data to identify opportunities for growth
  • Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
  • Manage the customer journey, ensuring a seamless and personalized experience across all touchpoints
  • Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
  • Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets
  • Stay up-to-date with industry trends and best practices in customer marketing, bringing innovative ideas to drive continuous improvement
  • Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget

Requirements

  • 6+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team
  • Experience in managing and mentoring a team
  • Proven track record of developing successful channel marketing programs

Preferred

  • Bachelor's degree in Marketing, Business, or related field
  • Dynamic and self-motivated individuals who thrive in a fast-paced environment
  • Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
  • Eager to learn and adapt to new technologies, as we strive to stay at the forefront of industry advancements
  • Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
  • Strong problem-solving skills, as we tackle complex challenges and find effective solutions
  • Experience with marketing automation tools and CRM systems to optimize campaign performance and track customer interactions
  • Passion for driving channel growth and maximizing sales opportunities
  • Strong leadership and project management abilities
  • Ability to think creatively and innovatively

Benefits

  • In addition to a competitive salary, leading-edge work, and developing solutions side-by-side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer subsidized Medical, Dental, Vision, and Life Insurance; Short-Term and Long-Term Disability; 401(k) match, Flexible Spending Accounts, Health Savings Accounts, EAP, and Educational Assistance; Parental Leave, Paid Time Off (for vacation, personal business, sick time, and parental leave), and 12 Paid Holidays. Learn more (https://benefits.honeywell.com/)
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Honeywell

4.0 Glassdoor

Honeywell is a Fortune 500 company that invents and manufactures technologies to address tough challenges linked to global macrotrends such as safety, security, and energy. With approximately 110,000 employees worldwide, including more than 19,000 engineers and scientists, we have an unrelenting focus on quality, delivery, value, and technology in everything we make and do.For additional information on how Honeywell processes your personal information please visit https://www.honeywell.com/privacy-statement.

Founded in 1950
Charlotte, North Carolina, USA
125K employees (3,954 in marketing)
82% recommend to a friend
87% CEO approval

Salaries

Posted range

$118K/yr – $170K/yr

Taken straight from the job posting.

See all Honeywell salaries

Funding

Total Funding
$11.4M
Last Raise
$11.4M
Grant, 16 years ago

Funding History

  • Oct 2009
    Grant • $11.4M

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$27.2K
Traffic Source Mix
Search
39.4%
Direct
44.4%
Referral
11.9%
Social
3.2%
Paid
1.1%

Headcount Trend

Current headcount: ~125.4K

Recent News

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Lead Customer Marketing Specialist

Honeywell · Atlanta, GA · Hybrid