Patient Engagement Marketing Manager (Oncology Marketing)
Natera
USA (Remote)
$81K/yr - $102K/yrIn-houseFull-timeMid level4+ years exp.
6 hrs ago
Lead Customer Marketing Manager
USA (Hybrid)
$119K/yr – $178K/yrSenior Level7+ years expFull time
Posted 2 months ago
Job Summary
Own the customer communications and enablement workstreams across PMM, CX, and Sales, including messaging, AM tooling, review programs, and launch planning, with focus on translating product updates into customer impact and driving adoption and renewals.
- Own email communications and review programs across the customer lifecycle.
- Bridge PMM and CX to sharpen messaging and ensure real customer feedback informs positioning.
Job Description
Responsibilities
- Customer & Release Communications: Own email communications to existing customers, including feature announcements, release notes, product updates — developed in close partnership with PMM.
- Translate product-led messaging into clear, benefit-forward language appropriate for customers at every stage of their journey.
- Maintain a communication calendar aligned to product releases, launches, and key moments in the customer lifecycle.
- Ensure customers are never caught off guard by product changes; you're the person who makes sure the right message gets to the right customer at the right time.
- Account Manager Enablement: Build and maintain a library of Gong call templates, talk tracks, and conversation guides that help account managers navigate renewals, upsells, objection handling, and business reviews.
- Develop QBR and EBR templates in collaboration with CX leadership that help account teams tell a consistent value story.
- Create one-pagers, email templates, and other customer-facing collateral that AMs can pull from at key moments in the account lifecycle.
- Partner with CX and Sales leadership to identify gaps in AM tooling and close them.
- Review Generation Programs: Own the strategy and execution of review generation across platforms like G2, Capterra, and Trustpilot — including outreach cadences, timing logic, and incentive structures.
- Work with CX to identify the right customers for review asks and build repeatable workflows.
Requirements
- 7+ years of B2B SaaS marketing experience, with meaningful time in customer marketing, lifecycle marketing, or a closely adjacent function.
- Proven track record running review programs and building AM-facing enablement materials.
- Exceptional writer who can translate product complexity into clear, concise customer communication.
- Strong cross-functional operator; you know how to work across PMM, CX, and Sales.
Preferred
- Familiarity with tools like Gong, Gainsight, HubSpot, G2, or similar platforms is a plus.
Benefits
- Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.
- Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
GoFundMe
There are a billion good intentions tucked inside each and every one of us. At GoFundMe, we believe that the impulse to help a person, fix a neighborhood, or change a nation should never be ignored. In fact, it should be shared with the entire world. That’s why we make it easy to inspire the world and turn your compassion into action. By giving people the tools they need to capture and share their story far and wide, we have built a community of more than 200 million donors and helped organizers raise over $15 billion for the causes important to them—and we are just getting started. Check out current job openings, join our team, and be a part of the change below.##GoFundMe has assembled one of the best management teams in the business to build the next leading consumer Internet company, including leaders from LinkedIn, Groupon, and Google. We are also funded by some of Silicon Valley’s best venture capital firms, including Accel, Greylock, and TCV.
Salaries
Posted range
$119K/yr – $178K/yr
Taken straight from the job posting.
Customer Marketing median pay in the United States
Most pay falls between $95K and $175K. Based on 320 salaries.
Marketing Team
Marketing Team Size
90 (8% of company)
Median Career Experience
13 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Elizabeth McDonough
Senior Director, Growth Marketing
At the company for 1 year 6 months
Dara Daly
Director of Digital Marketing
At the company for 2 years 3 months
Dave Carlson
Senior Director, Brand & Creative Studio
At the company for 2 years 5 months
Brittany Cabriales
Associate Director, Brand Marketing
At the company for 12 years 6 months
Traffic Signals
Monthly Visitors
6.5M
Monthly Google Ads Budget
$507.5K
Traffic Source Mix
Search
31%
Direct
63.3%
Referral
5%
Social
0.4%
Paid
0.3%
Headcount Trend
Current headcount: ~1.2K
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
